- Brands Take YouTube Talent To Television To Connect With Millennials
MediaDailyNews, Laurie Sullivan - Wednesday, June 29, 2016
An increasing amount of digital video content now ends up on televisio ...
- Experian, Neustar Partner On Data Onboarding Cross-Platform
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, ...
- TV-Like Quality In Video Devices Could Mean Ad Gains
Television News Daily, Wayne Friedman - Wednesday, June 29, 2016
A study says getting a high-quality "TV-like" experience on all new digit ...
- Can Emotions Predict TV Viewership?
Television News Daily, Ben Frederick, Wayne Friedman - Wednesday, June 29, 2016
Canvs, a tech platform that analyzes social-media responses to understand how emotio ...
- Jeff Lucas Departs Viacom, Moran Ascends As Senior Ad Chief
Television News Daily, Wayne Friedman - Wednesday, June 29, 2016
Now that Viacom's modest upfront advertising dealings are completed, the TV company ...
- More Retrans Money Flows To TV Stations -- Is OTT Next Big Revenue Bonanza?
TV Watch, Wayne Friedman - Thursday, June 30, 2016
TV station groups can take heart in the knowledge that -- ...
- Gun Crazy: America Loves Its Firearms, And So Does TV
TVBlog, Adam Buckman - Thursday, June 30, 2016
TV bristles with firearms -- just like the society in America th ...
- More Americans Have Connected TVs, But Mobile Often First Video Choice
Video Insider, Daisy Whitney - Thursday, June 30, 2016
More Americans are using connected TVs now than a year ago. Abo ...
- Hagerty Classic Car Insurance Is For People Who Love Cars
Out to Launch, Amy Corr - Wednesday, June 29, 2016
Hagerty Classic Car Insurance is "for people who love cars." A pa ...
- Programmatic TV Ad Spend To Double, Still Tiny Part Of Overall Share
Television News Daily, Wayne Friedman - Tuesday, June 28, 2016
Programmatic TV spending will be more than double what it was ...
- Upfront: CW Done, Major Cable Nets Near Finish Line
Television News Daily, Wayne Friedman - Tuesday, June 28, 2016
The CW has been added to the list of networks that ha ...
- Screen Size Matters: Nielsen-Backed Study Finds Higher Ad Recall For Shows Viewed On TV Vs. Other Screens
Television News Daily, Joe Mandese - Wednesday, June 29, 2016
At a time when consumers -- and the ad industry -- appe ...
- Cable News Network Viewership Up, Not Surprising For Election Year
TV Watch, Wayne Friedman - Wednesday, June 29, 2016
Through a six-month period, Fox says it is having the highest ye ...
- Adults Consume More Media, Smartphone Biggest Gain
MediaDailyNews, Wayne Friedman - Monday, June 27, 2016
Although analysts say U.S. media use is nearing media saturation, total med ...
- AIM To Debut 'Anglers Journal Television'
Publishers Daily, Sara Guaglione - Monday, June 27, 2016
Premiering on the Discovery Channel's Destination America network this Sunday, July ...
- Opportunities To Tie Search With Programmatic, Addressable TV Slowed By Tiny Market Share
SearchBlog, Laurie Sullivan - Tuesday, June 28, 2016
Search marketers -- especially those focusing on local campaigns -- increasingly ta ...
- CBS, NBC Ink Upfront Deals In Low Double Digits
Television News Daily, Wayne Friedman - Monday, June 27, 2016
Media executives say CBS is up 3% in upfront dollars versus ...
- What Can U.S. Media Owners Learn From Brexit?
TV Watch, Wayne Friedman - Tuesday, June 28, 2016
Soon after the Brexit vote -- and subsequent U.S. media stock mark ...
- Selling A TV Show? The More Ridiculous, The Better
TVBlog, Adam Buckman - Tuesday, June 28, 2016
If any TV execs are reading this, here are some TV sh ...
- Clinton Uses Trump's Brexit Reaction In New TV Ad
Around the Net In Marketing Politics, Philip Rosenstein - Monday, June 27, 2016
Without giving immediate indications as to the scope of the buy, t ...
- Brexit Decision Hurts Media Stocks
MediaDailyNews, Wayne Friedman - Friday, June 24, 2016
U.S.-based media stocks have taken a big hit on the news ...
- Millennials' Relationship To Brands: Earn My Loyalty
MediaDailyNews, Wayne Friedman - Friday, June 24, 2016
Although there is much analysis to support Millennials' sense of brand skepticis ...
- NEW! KFC Has A New Colonel For Its Extra-Crispy Chicken: George Hamilton
Out to Launch, Amy Corr - Friday, June 24, 2016
George Hamilton is an extra-crispy human, so it makes complete sense th ...
- YouTube Live Streaming App Rewinds Search, Authenticity
SearchBlog, Laurie Sullivan - Monday, June 27, 2016
Products will become the star of live-streaming shows by allowing marketers ...
- SVOD Reaches Critical Mass, Surpasses DVR Penetration
Television News Daily, Joe Mandese - Monday, June 27, 2016
In what appears to be another tipping point for over-the-top consumption ...
- How Much Of Media Is Really Copycat These Days?
TV Watch, Wayne Friedman - Monday, June 27, 2016
Led Zeppelin did not steal the beginning riff of "Stairway to Heaven ...
- 'Game Of Thrones' Season Finale: Behold The Awesome Power Of TV
TVBlog, Adam Buckman - Monday, June 27, 2016
Explosions have long been a part of action movies and TV show ...
- YouTube Red Buys First Big TV Series
Around the Net in Video, Gavin O'Malley - Friday, June 24, 2016
YouTube Red, Google’s paid video streaming service, has purchased its first big-budget televisi ...
- MediaLink's Kassan: Algorithms Don't Know What People Like
MAD, Gavin O'Malley - Thursday, June 23, 2016
Sadly, "there's no algorithm in the world that can actually tell y ...
- Non-Sports TV Channels Score High Live Viewing Rates
Television News Daily, Wayne Friedman - Thursday, June 23, 2016
A number of other cable networks in addition to ESPN also ra ...