Hagerty Classic Car Insurance
is "for people who
love cars." A pair of TV ads show off beautiful classic cars and taught me that car lovers have their own language, since half of the terms used were Greek to me. The first ad describes the happy feeling
classic-car lovers get when they drive their car around, generating looks and reactions of excitement. The second ad
shows classic car owners telling the camera what their dream car would be. As one guy said, he could always build a bigger garage.
created the campaign.