NEW! KFC Has A New Colonel For Its Extra-Crispy Chicken: George Hamilton

by Amy Corr @MediaPostOTL, June 24, 2016

George Hamilton is an extra-crispy human, so it makes complete sense that he's the latest actor to play KFC's Colonel Sanders, promoting the brand's extra-crispy recipe. Four TV spots will highlight KFC's signature $5 and $20 Fill Ups, meals for a small group or a small army. In one ad, extra crispy is a lifestyle, not just a product. The more extra-crispy chicken a fair-skinned boy eats, the tanner he becomes in another spot. In a pair of 15-second ads, a serving tray doubles as food holder and a way to catch rays; the Colonel is buried in the sand, yet able to hand-feed a family crispy chicken. Wieden+Kennedy Portland created the campaign.

ad campaign, celebrity, creative, fast food, tv

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