- 25% Of Under-34 Viewers Think Online Is Better Than Pay TV
VidBlog, P.J. Bednarski - Wednesday, December 10, 2014
A new report from Parks Associates contends that 25% of consumers und ...
- TV's Share Of Global Ad Spend Has Peaked
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
Television's share of the global advertising market has peaked in 2014 ...
- Number Of UK Homes With Television Falls For First Time
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
The number of UK homes with a TV has fallen for t ...
- YouTube Relaunches Apple TV App To Include Ads
Around the Net in Mobile, Gavin O'Malley - Tuesday, December 9, 2014
YouTube just relaunched its Apple TV app so its videos can n ...
- Sorrell: Competitors Should Clarify Their Revenue Pictures
MAD, Larissa Faw - Monday, December 8, 2014
WPP CEO Martin Sorrell is urging analysts and investors to force competi ...
- Sponsors Sign On For Special Olympics World Games In Los Angeles
Marketing Daily, Karl Greenberg - Monday, December 8, 2014
The event will bring 7,000 athletes and 3,000 coaches from 170 countri ...
- Las Vegas Expands Campaign
Marketing Daily, Tanya Gazdik - Tuesday, December 9, 2014
In the current campaign, "Transformation," Las Vegas celebrates the over-the-top experiences a ...
- CBS' Poltrack Forecasts Flat Growth For Broadcast Ads
MediaDailyNews, Wayne Friedman - Monday, December 8, 2014
CBS' David Poltrack says the broadcast TV advertising market will continue ...
- NEW! Burger King Brings Yumbo Sandwich Back To Menu
Out to Launch, Amy Corr - Monday, December 8, 2014
Following a 40-year hiatus, Burger King has brought back the YUMBO H ...
- SpotXchange Names Cooke VP Of Programmatic TV
Real-Time Daily, Tyler Loechner - Tuesday, December 9, 2014
There has been a flurry of activity in the "programmatic TV" spa ...
- Networks Won't Talk About 'Viewability' Because High Percentage Of Commercials Aren't Viewed
TV Watch, Wayne Friedman - Tuesday, December 9, 2014
A Google study of its display advertising platforms revealed that 56.1% ...
- Obama On 'Colbert': Comedian In Chief Jokes While World Burns
TVBlog, Adam Buckman - Tuesday, December 9, 2014
President Obama sure seemed to enjoy himself last night on "The Colbe ...
- Live TV Viewing Dips, Mobile Rises
Video Insider, Daisy Whitney - Tuesday, December 9, 2014
Viewers' appetite for live TV is shrinking.The average American digested about fo ...
- Fallon To Help Big Ten Network Boost Its National Profile
MAD, Larissa Faw - Friday, December 5, 2014
BTN wants be recognized as a national network by both diehard fa ...
- Global Ad Market To Grow 5%-6% Over Next Three Years, ZenithOptimedia Predicts
MAD, Larissa Faw - Sunday, December 7, 2014
Global ad spend is projected to grow 4.9% to $545 billion ...
- Sprint Offers To Cut Competitors' Bills In Half
Marketing Daily, Aaron Baar - Saturday, December 6, 2014
"We think that's where the greatest opportunity is," company rep Dave Mell ...
- 3 Reasons Why Networks are (or Should Be) Embracing the TV Industry's Digital Revolution
MediaDailyNews, Manish Bhatia - Monday, December 8, 2014
Whether consumers are embracing the cord, cutting or shaving it, one thi ...
- Traditional TV Viewing Dips 14% Among Millennials
MediaDailyNews, Wayne Friedman - Friday, December 5, 2014
Traditional TV viewership continues to decline -- most dramatically among younger viewer ...
- TV Ad Gains For 2014 Modest, Slight Improvement Forecast For 2015
MediaDailyNews, Wayne Friedman - Friday, December 5, 2014
U.S. advertising will see a slight improvement in 2015 from 2014 ...
- 'Peter Pan' Flies High For NBC
MediaDailyNews, Wayne Friedman - Friday, December 5, 2014
NBC's highly touted "Peter Pan Live!" delivered about half the ratings resul ...
- Marketers Try To Get Closer To Content
TV Watch, Wayne Friedman - Monday, December 8, 2014
Here's a key marketing question: Are you creating content for your advertise ...
- Discovery's 'Eaten Alive' Turned Out To Be Snake Oil Special
TVBlog, Adam Buckman - Monday, December 8, 2014
If you really stopped and thought about it, you would have conclud ...
- Programmatic Measurement: Confirming The Outsize Value Of TV
Audience Buying Insider, Walt Horstman - Thursday, December 4, 2014
As programmatic brings a richer data-driven sensibility to TV planning, buying a ...
- Did 'Sons Of Anarchy' Deal Save Harley-Davidson?
Content Marketing Insider, J. Max Robins - Friday, December 5, 2014
Seen through one prism, the deliciously over-the-top FX hit "Sons of Anarch ...
- 'People En Espanol' Debuts Online Show, La Esquina
MediaDailyNews, Erik Sass - Thursday, December 4, 2014
"People en Espanol" has launched a new twice-weekly online video program, " ...
- Neal, Najarian Expand Marketing, Digital Responsibilities At E!, Esquire Network
MediaDailyNews, Wayne Friedman - Thursday, December 4, 2014
Top executives at NBCUniversal's E! Entertainment and Esquire network have expanded the ...
- FilmOn Asks Appellate Court To Vacate Contempt Sanctions
Online Media Daily, Wendy Davis - Friday, December 5, 2014
A federal judge abused her discretion by holding FilmOn X and i ...
- LiveRail Helps Fox Television Sites Run Video Ads
Online Video Daily, Gavin O'Malley - Thursday, December 4, 2014
Fox Television Stations has tapped LiveRail, the video ad supply-side platform (SS ...
- NEW! Nas Stars In Latest Ad For Hennessy
Out to Launch, Amy Corr - Thursday, December 4, 2014
Hennessy's latest brand campaign pays homage to the 20-year career of hip-h ...
- Real-Time With TubeMogul CMO Eadie On New Programmatic TV Platform
RTBlog, Tyler Loechner - Friday, December 5, 2014
TubeMogul this week launched a self-serve software platform for programmatic TV ...