People en Español has launched a new twice-weekly online video program, "La Esquina" (The Corner), targeting Hispanic millennial women with bilingual content, including celebrity news and interviews as well as coverage of music, movies, fashion, and technology.
The program, the first bilingual video series on Peopleenespanol.com, is sponsored by Spanish-language broadcast network MundoFox.
People en Español publisher Monique Manso stated: “La Esquina enables us to offer custom content to our passionate audience of more than 12.7 million multiplatform users -- many of whom are millennial Latinas who consume media in both Spanish and English.”
December episodes of "La Esquina" include interviews with William Levy, star of “Addicted” and contestant on “Dancing with the Stars”; Marlon Moreno, star of MundoFox’s “El Capo”; celebrity gossip blogger Perez Hilton; and Selenis Leyva and Dascha Polanco, stars of “Orange is the New Black.”
"La Esquina" is just the latest in a series of new bilingual programs and platforms targeting Hispanic millennial women who consume media in both English and Spanish.
In October, ImpreMedia, publisher of El Diario in New York and La Opinión in Los Angeles, launched a new digital brand, Chica Fresh, targeting U.S. Hispanic women ages 20-35 with content in areas including fashion, beauty, relationships, politics, travel and culture.
In June, Meredith Corp. revealed plans to launch Parents Latina, a new English-language magazine targeting U.S. Hispanic millennial mothers. In February, Moguldom Media launched a new Web site, Latinamadre.com, targeting acculturated Hispanic moms who prefer English with a range of content, including parenting, fashion, romance, work and entertainment.
And in April, Entravision Communication re-launched a multiplatform media brand, Todobebe, targeting Hispanic moms with family and lifestyle content.