• by Amy Corr  @MediaPostOTL, December 4, 2014

Hennessy's latest brand campaign pays homage to the 20-year career of hip-hop artist and Hennessy brand ambassador, Nas. "The Ride" is a continuation of Hennessy's "Never stop. Never settle" campaign that asks consumers: "What's your Wild Rabbit?" Last year, the brand launched a campaign starring Sir Malcolm Campbell and the story of how his Wild Rabbit chase led to nine land-speed world records. The latest ad follows Nas as he chases his Wild Rabbit on a New York subway. Each time Nas moves into a new train car, viewers are transported to a new decade in the dreamlike sequence. As Nas moves, he people-watches and gathers stories and ideas, converting them into the lyrics of one of his most popular hits, "N.Y. State of Mind." The spot ends with Nas exiting the subway and entering on a stage to perform for a large crowd. "What's your Wild Rabbit?" closes the ad, seen here, created by Droga5 and directed by Martin de Thurah.