- Thank You For Reading This Blog: A Comment On You Commenters
TVBlog, Adam Buckman - Monday, December 15, 2014
Please allow me to take this opportunity (since I rarely, if eve ...
- Why Social Video Is The Real Winner Of Massive TV Sports Deals
Video Insider, Jack Hanlon - Monday, December 15, 2014
In October, ESPN, TNT and the NBA announced a nine-year deal wor ...
- TV Automation is Already Here -- Retire The Fax Jokes
Audience Buying Insider, Walt Horstman - Friday, December 12, 2014
Programmatic TV is the combination of audience data and automated execution ...
- Consumers Want More Flexibility From Cable Companies
Marketing Daily, Aaron Baar - Thursday, December 11, 2014
"That's an indication that consumers want a gateway to the content," Ch ...
- Cord Cutting Rises, Consumers Prefer A La Carte TV Model
MediaDailyNews, Wayne Friedman - Thursday, December 11, 2014
A new study says nearly 26% of new customers want just Internet-servi ...
- Millennial TV Viewing Differs Via Ethnicity, Gender
MediaDailyNews, Wayne Friedman - Thursday, December 11, 2014
Nielsen says millennial males spend less time on average each week watchi ...
- NEW! School Lockdowns Are New Reality In Ad For Everytown For Gun Safety
Out to Launch, Amy Corr - Thursday, December 11, 2014
"Lockdown" depicts a new normal in school safety in an ad f ...
- Dish Wants To Put Broadcast Shows On Separate Tier Of New Digital Service
TV Watch, Wayne Friedman - Friday, December 12, 2014
Generally TV broadcasters still reign supreme in viewership numbers -- which ...
- In Crude Fox Slogan, 'Dick' Doesn't Necessarily Mean 'Detective'
TVBlog, Adam Buckman - Friday, December 12, 2014
Fox throws the concept of good taste out the window and und ...
- Genworth Integrates With NBC's 'Today'
MAD, Larissa Faw - Wednesday, December 10, 2014
Insurer Genworth is working with Spark SMG and its sibling branded conte ...
- Dove Men+Care To Advertise In The Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2014
"When Dove Men+Care first entered men's grooming routines five years ago, o ...
- National Car Rental Enlists 'Seinfeld' Actor
Marketing Daily, Tanya Gazdik - Thursday, December 11, 2014
"We chose Patrick Warburton because we felt he was a perfect f ...
- Connected TVs Rise To 168 Million In U.S.
MediaDailyNews, Wayne Friedman - Wednesday, December 10, 2014
The average U.S. TV home with broadband service now has almost t ...
- Mindshare's Emery Named Media Lions Jury Chief, Says Everything Begins/Ends With Media
MediaDailyNews, Joe Mandese - Thursday, December 11, 2014
Nick Emery, Global CEO of GroupM's Mindshare, has been named the med ...
- The Agency POV On Mobile Marketing in 2015: Creativity, Attribution And Integration
Mobile Insider, Michelle Manafy - Thursday, December 11, 2014
According to advertising agency thought leaders who participated in a panel ...
- Why Our Brains Love TV
Performance Marketing Insider, Gord Hotchkiss - Thursday, December 11, 2014
Forrester Research analyst Shar VanBoskirk has pegged 2019 as the year wh ...
- What Would Big Media Gain From Selling Broadcast Spectrum?
TV Watch, Wayne Friedman - Thursday, December 11, 2014
About a year and a half ago, some broadcast networks threatened ...
- End Of An Era Approaches As Letterman Countdown Begins
TVBlog, Adam Buckman - Thursday, December 11, 2014
CBS finally announced the date yesterday, slotting Letterman's last "Late Show" ...
- Discovery Touts Global TV As Key To Fiscal Health
MediaDailyNews, Wayne Friedman - Tuesday, December 9, 2014
While the U.S. advertising marketplace remains weak for TV networks overall, Discove ...
- HBO To Launch As Standalone, Kick-Starts New Marketing Campaign
MediaDailyNews, Wayne Friedman - Tuesday, December 9, 2014
Time Warner's effort to launch HBO as a standalone over-the-top service won ...
- Telemundo, Mashable Team For Spanish-Language Content Hub
MediaDailyNews, Erik Sass - Tuesday, December 9, 2014
Telemundo and Mashable are joining forces to create a new Spanish-language conte ...
- Finding New Places For Advertising: Q&A with Rick Sirvaitis
MediaDailyNews, Charlene Weisler - Tuesday, December 9, 2014
Rick Sirvaitis is a sales legend in the media industry, with stin ...
- Rentrak Granted Patent For 'Stickiness'
MediaDailyNews, Joe Mandese - Wednesday, December 10, 2014
Rentrak, which in October said it was granted a patent for measuri ...
- NEW! Sports Advertising Cliches Run Rampant In Latest Foot Locker Ad
Out to Launch, Amy Corr - Tuesday, December 9, 2014
Santa ditches his sleigh to fly coach in an Expedia.com ad. Coac ...
- Nordstrom Sells 'Shoes That Move You'
Out to Launch, Amy Corr - Wednesday, December 10, 2014
I love shoes, but not to this extent. Nordstrom has launched ...
- With SmartyPants Vitamins, It's No Longer A Chore To Take Vitamins
Out to Launch, Amy Corr - Wednesday, December 10, 2014
I expected this to be an ad for something sporty and athleti ...
- Tedy Bruschi And Papa Gino's Team Up To Prank Customers
Out to Launch, Amy Corr - Wednesday, December 10, 2014
Papa Gino's and Super Bowl Champion Tedy Bruschi had a great ti ...
- Microsoft Bing Pulse Takes On Real-Time Marketing Campaigns
SearchBlog, Laurie Sullivan - Wednesday, December 10, 2014
Microsoft recently launched Bing Pulse to provide real-time sentiment analysis at li ...
- Lower TV Ratings? No Problem, We Sell To Netflix
TV Watch, Wayne Friedman - Wednesday, December 10, 2014
Some TV executives aren't interested in ratings, while many others will te ...
- The Real 'Reason For The Season': Buying And Selling Stuff
TVBlog, Adam Buckman - Wednesday, December 10, 2014
Although I am well aware of the importance of this season ...