• by Amy Corr  @MediaPostOTL, December 10, 2014

I love shoes, but not to this extent. Nordstrom has launched a pair of TV spots showcasing its wealth of different shoe styles that are more than just functional; they evoke emotions -- most likely, expensive emotions. The "Shoes that Move You" campaign goes back to fond childhood memories of two women. In the first ad, we see a young girl who makes creative toys out of cardboard boxes. She becomes an astronaut, pirate and alpine skier. As an adult, a cardboard box still holds endless possibilities, and this time it's various shoe options. See it here. In "Cake," a young girl feels like she won the Lotto when she scores the biggest slice of birthday cake at a party. As an adult, her sweet fixation involves opening a Nordstrom shoebox. Watch it here. DDB Canada's Vancouver office created the campaign.