With SmartyPants Vitamins, It's No Longer A Chore To Take Vitamins

by Amy Corr @MediaPostOTL, December 10, 2014

I expected this to be an ad for something sporty and athletic, not vitamins. SmartyPants Vitamins, an all-in-one gummy vitamin for kids and adults, has launched a unique TV campaign that illustrates that taking vitamins doesn't have to be a chore. In the 60-second ad, a fit woman comes up with a unique and inexpensive way to get a cardio workout: she lets a helium-filled balloon go inside her apartment building and runs the stairs in an effort to beat it to the top. "Health shouldn't be a chore," says the ad, as the woman grabs the balloon. Then she races back to ground level and lets the balloon go again. Watch it here, created by Cactus.

ad campaign, creative, tv

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