• by Amy Corr  @MediaPostOTL, December 11, 2014

"Lockdown" depicts a new normal in school safety in an ad for Everytown for Gun Safety and Moms Demand Action for Gun Sense in America. The ad begins with a typical day in school for one classroom, until an emergency message is broadcast school-wide, informing teachers that the school is in lockdown. The teacher tells students to go to their safe place (under their desks) while she closes the classroom door and covers the door window. Teacher and students crouch in silence; it's hard to watch the frightened faces of children as they wait out the lockdown. As the class waits, a collage of newscasts play, describing a handful of recent school shootings. Fortunately, the lockdown was only a drill and the kids get back to class. The 90-second video was released together with a report documenting the almost -100 school shootings that have occurred since Newtown. See the video here, created by Grey Toronto and directed by Phil Brown of Untitled Films.