- NEW! What Happens In Vegas, Stays In Vegas, Never To Become Water Cooler Gossip
Out to Launch, Amy Corr - Thursday, October 16, 2014
How do you stop water cooler gossip before it starts? This ...
- Does Branded Entertainment Sing To Viewers? Poo-ey!
TV Watch, Wayne Friedman - Friday, October 17, 2014
Time for another talk with branded entertainment TV professionals. My nine-year o ...
- From HFAs To The Oscars, Hollywood Awards Season Just Got Longer
TVBlog, Adam Buckman - Friday, October 17, 2014
Just as retail stores seem to hang their Christmas decorations earlier a ...
- The Human Side Of The Shift to Programmatic T/V (Television/Video)
Video Insider, John R. Osborn - Friday, October 17, 2014
"It is difficult to get a man to understand something, when h ...
- Millennials Still Favor Trad TV
MediaDailyNews, Wayne Friedman - Wednesday, October 15, 2014
While millennials are big digital users -- with almost a third ...
- HBO To Offer Streaming Video Service In 2015
MediaDailyNews, Wayne Friedman - Wednesday, October 15, 2014
Finally moving into Netflix territory, HBO says it will offer a stand-alo ...
- Nope, Sorry, You Should Still Shut Up And Love the Cable Bundle
Online Spin, Joe Marchese - Thursday, October 16, 2014
Everyone seems to be cheering yesterday's announcement by HBO CEO Richard Plepl ...
- NEW The More Diet Coke Taylor Swift Drinks, The More Kittens Appear Onscreen
Out to Launch, Amy Corr - Wednesday, October 15, 2014
If you are not a fan of Taylor Swift or adorable kitten ...
- Will Cable Companies Thwart New HBO, CBS Services With Data Caps?
PolicyBlog, Wendy Davis - Thursday, October 16, 2014
Yesterday, HBO shook up the cable industry by announcing a new standalo ...
- Will HBO Streaming Service Be Modest Niche In Changing SVOD Business?
TV Watch, Wayne Friedman - Thursday, October 16, 2014
HBO's stand-alone streaming service might start out very different than some nervo ...
- Jay Leno On CNBC: One Rich Car Guy Talking To Other Rich Car Guys
TVBlog, Adam Buckman - Thursday, October 16, 2014
The new show will be about cars and the wealthy people w ...
- Rentrak Expands Deal With Fox Networks Group
MediaDailyNews, Wayne Friedman - Tuesday, October 14, 2014
Rentrak, the TV-media measurement company, has now expanded its deal with F ...
- Turner Ups Boomerang's Family Content
MediaDailyNews, Wayne Friedman - Tuesday, October 14, 2014
Amid a lackluster growing kids TV marketplace, Turner Broadcasting's Boomerang network wi ...
- Nielsen To Reprocess All Ratings Affected By Glitch, Begins Releasing Some Of It
MediaDailyNews, Joe Mandese - Wednesday, October 15, 2014
Nielsen late Tuesday night updated clients on TV ratings that have be ...
- Simulmedia Strikes Another Nielsen Deal, Licenses CPG Targeting Data
MediaDailyNews, Joe Mandese - Wednesday, October 15, 2014
Simulmedia is building on its relationship with Nielsen, announcing a deal th ...
- NEW! No 'Mr. Nice Guy' In Domestic Abuse PSA For Haven
Out to Launch, Amy Corr - Tuesday, October 14, 2014
A slow-motion horse, a lost iguana and mystery-solving goldfish. Let's launch! ...
- After All The Dirt, Drool and Dings, Treat Your Car Well By Selecting ARCO Gas
Out to Launch, Amy Corr - Thursday, October 16, 2014
ARCO gas has launched a trio of TV ads encouraging drivers ...
- Dos Equis' Most Interesting Man Offers Halloween Advice
Out to Launch, Amy Corr - Wednesday, October 15, 2014
Dos Equis' Most Interesting Man always has smart advice to offer, ev ...
- Google's YouTube Succeeds With An Old Upfront Tactic: Scarcity
TV Watch, Wayne Friedman - Wednesday, October 15, 2014
Far be it for any digital platform to learn from traditional ...
- 'Walking Dead': Extreme Violence Is Now Mainstream Entertainment
TVBlog, Adam Buckman - Wednesday, October 15, 2014
For proof that the old "rules" of TV don't mean much anymor ...
- HBO Will Launch Standalone Online Service That Doesn't Include Cable Sub
VidBlog, P.J. Bednarski - Wednesday, October 15, 2014
HBO CEO Richard Plepler announced today at an investor presentation that H ...
- Broadcast Nets Forecast To Hit $3B In Q3 Ad Inventory, Cable $5B
MediaDailyNews, Wayne Friedman - Monday, October 13, 2014
Many networks increased their commercial advertising inventory in the third quarter ...
- Telemundo, Wells Fargo Target Hispanics With Personal Finance Info
MediaDailyNews, Erik Sass - Monday, October 13, 2014
Telemundo and Wells Fargo are joining forces to raise awareness of issu ...
- Magna's Big Step Toward Local TV Programmatic
MediaDailyNews, Charlene Weisler - Monday, October 13, 2014
There is a lot of talk about programmatic moving into television, b ...
- GoTV, Latin Anywhere Merge, Form Latin Everywhere
MediaDailyNews, Erik Sass - Monday, October 13, 2014
Spanish-language digital entertainment outfit GoTV has merged with Latin Anywhere, which ow ...
- Microsoft Analytics Takes Role In Educating, Forecasting Political Outcomes
MediaDailyNews, Laurie Sullivan - Monday, October 13, 2014
Since living the American dream means having enough understanding about propositions, measur ...
- Media Stocks Take Hit As Market Drops
MediaDailyNews, Wayne Friedman - Monday, October 13, 2014
The "hits" keep coming for big media companies -- unfortunately with rega ...
- 'Walking Dead' Proves Ratings Live Wire
MediaDailyNews, Wayne Friedman - Monday, October 13, 2014
The current highest-rated TV series among key viewers for advertisers -- AMC ...
- NEW! Gatorade Pays Tribute To Landon Donovan In 'LegenD'
Out to Launch, Amy Corr - Monday, October 13, 2014
Gatorade created a love letter to Landon Donovan, who is retiring ...
- Keek Brings Ads To Snapchat-Like Video Clip Social Site
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 13, 2014
Keek, a 36-second Snapchat-like video social network, will soon begin hosting advertisemen ...