- The 'Value' of A TV Image May Not Be Cash
TV Watch, Wayne Friedman - Tuesday, October 14, 2014
Some former NFL players want compensation from the league for using vid ...
- On NBC's New 'Marry Me,' Love Is Strange
TVBlog, Adam Buckman - Tuesday, October 14, 2014
If love is blind, then that must explain why this guy nam ...
- Top Cablers Drop 3% Of TV Subscribers
MediaDailyNews, Wayne Friedman - Friday, October 10, 2014
So-called "cord-cutting" or "cord-shaving" has dinged some big cable networks over t ...
- Nielsen Records Tiny Glitch In Ratings
MediaDailyNews, Wayne Friedman - Friday, October 10, 2014
Nielsen says a software glitch resulted in some TV ratings being attribut ...
- CBS, ABC Continue To Dominate Thursdays
MediaDailyNews, Wayne Friedman - Friday, October 10, 2014
The two big broadcast networks on Thursday -- CBS and ABC ...
- IPG Begins Buying Local Broadcast Programmatically: Can Target, Retarget Viewers In Near Real-Time
MediaDailyNews, Joe Mandese - Monday, October 13, 2014
In what likely is the most significant development yet to bring programmat ...
- NEW! Strongbow Hard Cider Served Best Alongside Slow-Motion Horse, Of Course
Out to Launch, Amy Corr - Friday, October 10, 2014
Budweiser ads have majestic Clydesdales, while a campaign for Strongbow Hard App ...
- Even Before Nielsen Revelations, New Broadcast Shows Weren't Doing So Well
TV Watch, Wayne Friedman - Monday, October 13, 2014
Where's the growth going to come for broadcast networks? In the pas ...
- TV's Alaska Reality Craze Shows No Sign of Thawing
TVBlog, Adam Buckman - Monday, October 13, 2014
National Geographic Channel has booked The Ice Bar for a party ...
- Jerry And The Terrible, Horrible, Very Bad Clio
Mad Blog, - Thursday, October 9, 2014
"I love advertising because I love lying," a tuxedoed Jerry Seinfeld to ...
- Sinclair To Push Male-Oriented Grit Channel
MediaDailyNews, Wayne Friedman - Thursday, October 9, 2014
Sinclair Broadcast Group, one of the largest TV station groups, has giv ...
- NEW! Dodge Pays Homage To Company Founders With Whale Of A Tale
Out to Launch, Amy Corr - Thursday, October 9, 2014
Dodge pays homage to its company founders John and Horace Dodge wi ...
- With Iffy TV Ad Market, Digital Video Tries To Entice Traditional TV Marketers
TV Watch, Wayne Friedman - Friday, October 10, 2014
The TV advertising market may have been wavering a bit in rece ...
- Wow Factor: 'Project Runway' Still Making It Work In Season 13
TVBlog, Adam Buckman - Friday, October 10, 2014
Unlike some other competition shows that go long, "Project Runway"'s 90 minut ...
- Advertisers Looking To Expand Into Programmatic TV
Around the Net in Real-Time, Tyler Loechner - Wednesday, October 8, 2014
"Many advertisers are aiming to expand their programmatic buys into TV th ...
- NBC Tops Nets Early In New Season
MediaDailyNews, Wayne Friedman - Wednesday, October 8, 2014
Two weeks into the new 2014-2015 TV season shows, there is ...
- Media Stocks Bounce Back, Cablevision And Twitter Big Movers
MediaDailyNews, Wayne Friedman - Wednesday, October 8, 2014
Media stocks recovered much of their massive stock market losses on Tuesd ...
- WPP On Track With Rentrak: Cuts Deals To Sell Kantar, License Ratings To GroupM
MediaDailyNews, Joe Mandese - Thursday, October 9, 2014
In two big deals involving divisions of the world's largest advertising compan ...
- Where Are Networks' C3 Numbers? Look Harder
TV Watch, Wayne Friedman - Thursday, October 9, 2014
Don't expect to see the networks releasing any C3 numbers -- t ...
- Surprise, Surprise! These Two Moves Turned Out To Be Right
TVBlog, Adam Buckman - Thursday, October 9, 2014
Two high-profile moves made this year by two networks have turned o ...
- Edelman And UTA Form New Experiential And Content Marketing Agency
MAD, Steve McClellan - Tuesday, October 7, 2014
The venture will combine the assets of Edelman content and experiential subsidia ...
- Sports Media Rights Hit Nearly $15B In 2014
MediaDailyNews, Wayne Friedman - Tuesday, October 7, 2014
North American sports business media right revenues will continue to soar ...
- Live Program/Same-Day Ratings A Good Proxy For C3 Currency
MediaDailyNews, Wayne Friedman - Tuesday, October 7, 2014
Although broadcast TV networks are pushing other rating metrics to show o ...
- Berning Upped To Pres/CRO For A+E
MediaDailyNews, Wayne Friedman - Tuesday, October 7, 2014
A+E Networks longtime chief advertising executive Mel Berning has been promoted ...
- TV As Second Banana
MediaDailyNews, Gary Holmes - Tuesday, October 7, 2014
Television has had a pretty good run as the main driver ...
- NEW! Tomcat Kills Mice So Fast, It Uses Them As Actors In 'Dead Mouse Theatre'
Out to Launch, Amy Corr - Tuesday, October 7, 2014
Prague changes street names to popular songs. Thug Kitchen urges foodies ...
- Weak From Lack Of Food, But Strong From Personal Technology?
TV Watch, Wayne Friedman - Wednesday, October 8, 2014
A CNBC study says 49% of 805 respondents "economize" to afford te ...
- On 'Homeland,' The War On Terror Drones On
TVBlog, Adam Buckman - Wednesday, October 8, 2014
On TV, as in real life, the War on Terror is ...
- Atlantic City Revises Ad Campaign To Get Real
MAD, Larissa Faw - Monday, October 6, 2014
The Atlantic City Alliance is revising its tactics by launching a ...
- ESPN, TNT Renew NBA Deals, ABC Exclusive Home Of NBA Finals
MediaDailyNews, Wayne Friedman - Monday, October 6, 2014
Live TV sports content continues to sharply climb in price as ES ...