After All The Dirt, Drool and Dings, Treat Your Car Well By Selecting ARCO Gas

arcoARCO gas has launched a trio of TV ads encouraging drivers to treat their cars well by selecting a top-tier gas for cheap. In "Treat," a woman decides to clean her car from top to bottom after she filled up with ARCO. She scrubs the car inside and out, and finds some suspect items, like old milk and a French fry. Viewers then realize that she's only imagining cleaning her car, and in reality decided to put it off, afraid of what she might find. See it here. One man treats his truck to ARCO gas because the truck has seen him at his lowest points: moments of bad singing, bad driving and pining for a lost love. Hush premium gas? Watch it here. The final ad shows a SUV owner sorry for the ordeals he's put his car through: everything from countless soda spills and chopping cart dings to dog drool. So ARCO it is. See it here. "Your car puts up with a lot. Help protect it from harmful engine deposits. ARCO has quality Top Tier gas for less," closes each ad. RPA created the campaign.

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