- NFL Post Season: Lower Viewership Per Game, Higher Ad Revenues
Television News Daily, Wayne Friedman - Wednesday, January 20, 2021
The second round of the four divisional games was down 7% ...
- Late-Night Broadcast TV Shows Sink 14% In Viewers YOY
Television News Daily, Wayne Friedman - Wednesday, January 20, 2021
Overall, the three networks' total average viewers sank from 7.52 million ...
- Post-Trump, A New Era Of TV News
TV Watch, Wayne Friedman - Thursday, January 21, 2021
In November 2020, 43.5% of 13.1 billion live gross impressions went ...
- Canoe Ventures Sees Impression Declines For DAI Advertising In 2020
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
Currently, Canoe says the majority (80%) of its ad campaigns have ...
- Former Twentieth TV Ad Exec Teicher Tapped As CRO, Scripps TV Networks
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
Teicher will be responsible for ad-sales strategy for the Scripps networks cross-platfor ...
- Netflix Adds 8.5 Million Subscribers, Cash-Flow Positive in 2021
Television News Daily, Wayne Friedman - Tuesday, January 19, 2021
The streamer predicts it will add 6 million new subscribers in t ...
- Popular Acquired TV Shows In The Connected TV World Feel Familiar
TV Watch, Wayne Friedman - Wednesday, January 20, 2021
What's more important to a streamer: original or acquired programming? ...
- HBO Max, Amazon Surge In Q4 Streaming Subscriptions
Television News Daily, Wayne Friedman - Monday, January 18, 2021
"Wonder Woman 1984" helped push HBO Max to a 19.2% share ...
- TV On-Promos Grows - But Less For Shows And More For Streamers
TV Watch, Wayne Friedman - Tuesday, January 19, 2021
An analysis of promos found 46% of cross-promotion avails in 2020 f ...
- NBCU's Peacock Estimated To Hit 52 Million Subs, $2B Revenues By 2024
Television News Daily, Wayne Friedman - Friday, January 15, 2021
In 2021, Peacock is estimated to hit $604 million in revenue ...
- Pandemic-Affected Global Theatrical Movies Drops 72% To $12.2 Billion
Television News Daily, Wayne Friedman - Friday, January 15, 2021
The biggest movie globally in this period was WarnerMedia's "Wonder Woman 198 ...
- Get The Addressable TV Ad You Want
TV Watch, Wayne Friedman - Monday, January 18, 2021
While making a big transition to addressable advertising, marketers will still ne ...
- Programmatic CTV Ads Hit $6.73 Billion In 2020
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
One major hurdle is finding a standard measure of viewability, and ...
- Netflix Leaps Into Big Movie Promotion, Competitive WIth Legacy Film Studios
TV Watch, Wayne Friedman - Friday, January 15, 2021
It's not just promoting movies, but the platforms where they stream. ...
- Guest-Host Stunt, Trebek Tributes Putting 'Jeopardy' In Jeopardy
TVBlog, Adam Buckman - Friday, January 15, 2021
Let this "TV Blog" serve as an alarm: Our national TV treasu ...
- Video Advertising 2021-2024
Media Insider, Dave Morgan - Thursday, January 14, 2021
What was built originally as brand-building channel is quickly evolving into o ...
- WarnerMedia: Theatrical Movies On Streamers Need New Metrics
Television News Daily, Wayne Friedman - Wednesday, January 13, 2021
Theatrical movies moving onto streaming platforms demand new performance metrics -- rath ...
- AT&T Ends Low-Cost AT&T TV Now
Television News Daily, Wayne Friedman - Wednesday, January 13, 2021
AT&T is merging AT&T TV Now into AT&T TV, the company's mo ...
- Nickelodeon Scored With The NFL, More Simulcast TV Sports May Come In Future
TV Watch, Wayne Friedman - Thursday, January 14, 2021
With ever-higher sports TV rights fees, shared distribution -- simulcasting airing multip ...
- New 'Batwoman' Makes Non-Traditional Debut On The CW
TVBlog, Adam Buckman - Thursday, January 14, 2021
Changing an actor or actress in mid-series in a prominent role ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- Is 'Placed-Based Media' Passe in the Post-Quibi World?
TV Watch, Wayne Friedman - Wednesday, January 13, 2021
At least it's timely: a new TV/video platform is launching what ...
- HBO Max To Stream 'Sex And The City' Reboot
Television News Daily, Wayne Friedman - Monday, January 11, 2021
"And Just Like That..." is a 10-episode, half-hour series that will sta ...
- OpenAP Launches SSP, Omnicom First To Begin Trading
Television News Daily, Wayne Friedman - Monday, January 11, 2021
The supply-side platform says buyers can optimize plans and forecast reach a ...
- Nielsen Hit With COVID-19 Issues Surrounding Local TV Data, MRC Accreditation On Hiatus
Television News Daily, Wayne Friedman - Monday, January 11, 2021
The break will give Nielsen time to "transform" management of local ...
- Corporations Pause On Political Donations Could Hit TV Hardest
TV Watch, Wayne Friedman - Tuesday, January 12, 2021
Initial moves first targeted Republicans who refused to certify the Electoral Colle ...
- NBCU, Charter Strike Ongoing Carriage Deal For Peacock
Television News Daily, Wayne Friedman - Friday, January 8, 2021
The deal is part of an overall multi-year renewal pact with Chart ...
- Longtime Analyst Reverses Disney Outlook, Says Earlier Call Was 'Dead Wrong'
Television News Daily, Wayne Friedman - Friday, January 8, 2021
Disney stock has shot up 53% over the last six months, 22 ...
- Sen. Hawley's Media Images Don't Look Good For A Presidential Campaign
TV Watch, Wayne Friedman - Monday, January 11, 2021
Hawley is glomming onto the remains of the Trump Administration, hoping ...
- Automaker TV Spending Soars In December
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2021
A Chevrolet spot that advertises how the GM employee discount is availab ...