- Anglo Media Markets Lost Nearly $8 Billion In 2020
Research Intelligencer, Joe Mandese - Thursday, February 4, 2021
The 2020 pandemic-influenced ad recession had a pronounced impact on all t ...
- How To Measure The Success Of WarnerMedia's Simultaneous Streaming-Theater Move
TV Watch, Wayne Friedman - Thursday, February 4, 2021
Box-office revenues are much lower, but HBO Max might make up profi ...
- Univision Joins Addressable Ad Group Project OAR
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
The intention of OAR -- Open Addressable Ready -- is to optimi ...
- New CTV Ad Fraud: $30M To $50M In Theft
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
ParrotTerra operates by generating fake CTV inventory across apps, IPs and devi ...
- CNN, MSNBC Post Major January Viewing Gains, Fox News Sinks To Third Place
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
CNN had its most-watched month ever in prime time and total d ...
- NBCU To Start New 'Platform Developer' Conference
Television News Daily, Wayne Friedman - Wednesday, February 3, 2021
"We're building solutions with all of our partners, not just selling ...
- Trump, GOP Supporters May Face Big-Money Problems Long-Term
TV Watch, Wayne Friedman - Wednesday, February 3, 2021
Forget about Trump's sway with his base. The bottom line for politicia ...
- A+E Networks To Shift To Total Audience Guarantees In Upfront Deals
Television News Daily, Wayne Friedman - Monday, February 1, 2021
The goal is to enable brands to leverage every audience across eve ...
- The Number Of TV Premium Shows Sank In 2020, First Drop In 11 Years
Television News Daily, Wayne Friedman - Monday, February 1, 2021
Much of the recent decline was due to the pandemic, which caus ...
- Determining The Top Streaming Show Is Tricky
TV Watch, Wayne Friedman - Tuesday, February 2, 2021
Sometimes, lists get skewed: The bigger the platform, the greater the chan ...
- 'Wonderama,' Kids' TV, And the Web
Media Insider, Steven Rosenbaum - Monday, February 1, 2021
Memories of a more innocent time in kids' media. ...
- Robinhood Records Rising National TV Ad Spend
Television News Daily, Wayne Friedman - Friday, January 29, 2021
The biggest-spending networks for Robinhood in the last 30 days are ESP ...
- Real Media, TV Underperformers: Who Is Taking Stock Bets?
TV Watch, Wayne Friedman - Monday, February 1, 2021
After the GameStop fiasco, stock speculation takes a new turn. ...
- Formulaic And Familiar, CBS' New 'Equalizer' Is Sure Thing
TVBlog, Adam Buckman - Monday, February 1, 2021
From straight out of the CBS action-drama playbook comes "The Equalizer," starri ...
- NBCU Q4 Broadcast, Cable Ad Revenues Down, Comcast Video Subscription Losses Grow
Television News Daily, Wayne Friedman - Thursday, January 28, 2021
Delays in airing new fall NBC broadcast TV pushed ratings lower a ...
- Social Media-Related Entertainment, Sports Records Lower Q4 Engagement
Television News Daily, Wayne Friedman - Thursday, January 28, 2021
Much premium TV network content was delayed or cancelled starting in ...
- Too Much TV Choice And Viewers Freeze Up. Netflix Helps Them Thaw
TV Watch, Wayne Friedman - Friday, January 29, 2021
With Netflix's new "Shuffle Play" experiment, you have an immediate option. ...
- Roku Adds Competitor Amazon's IMDb TV App
Television News Daily, Wayne Friedman - Wednesday, January 27, 2021
The IMDb TV app offers library product, including movies and TV sho ...
- With Big Companies Sitting Out The Super Bowl, What Can Ads Say To Viewers?
TV Watch, Wayne Friedman - Thursday, January 28, 2021
Marketers like to take the current pulse of U.S. citizens watching t ...
- Netflix Grows Daily Streaming Usage By 16% In 2020
Television News Daily, Wayne Friedman - Tuesday, January 26, 2021
Streamers recorded strong overall double-digit percentage digital video gains in 2020. ...
- NFL Championship Games Grow 2% To 5% Vs. 2020
Television News Daily, Wayne Friedman - Tuesday, January 26, 2021
The Tampa Bay-Green Bay game grew 5% to 44.8 million viewers ...
- Verizon: Two-Thirds Of Its Free Disney+ Promo Customers Are Now Paid Subs
Television News Daily, Wayne Friedman - Tuesday, January 26, 2021
"We think this is unheard of," says Hans Vestberg, chairman-CEO of Veri ...
- Cross-Promotion For Streamers Benefits TV Universe
TV Watch, Wayne Friedman - Wednesday, January 27, 2021
The longtime legacy marketing tool of the 12 or 24 linear ...
- Riveting 'Long Song' Represents New Tune For PBS
TVBlog, Adam Buckman - Wednesday, January 27, 2021
A three-part miniseries about slavery in 19th-century Jamaica breathes fresh air in ...
- NBCU Promotes 3 Senior Ad Execs: Bhatia, Feldman, Winiarski
Television News Daily, Wayne Friedman - Monday, January 25, 2021
Citing the success of its One Platform, its media buying/management platform f ...
- Roku Expectations: Big Ad Revs Mean More Opportunity For Brands In Connected TV
TV Watch, Wayne Friedman - Tuesday, January 26, 2021
In more than 50 million homes, Roku looks to effectively replace t ...
- U.S. Streaming Viewing Minutes Up 12% In December; Netflix, YouTube Tops
Television News Daily, Wayne Friedman - Friday, January 22, 2021
Netflix was at 37 billion minutes and YouTube at 27.7 billion, accordi ...
- NBCU To End Sports Net NBCSN At Year's End
Television News Daily, Wayne Friedman - Friday, January 22, 2021
NBCSN's big TV sports franchises -- the National Hockey League and Nasc ...
- President Biden Assails TV Lies Told For 'Power And Profit'
TV Watch, Wayne Friedman - Monday, January 25, 2021
After the election, Newsmax, Fox News Channel and One America News ...
- ESPN's X Games Get Returning TV Sponsors, Virtual Events
Television News Daily, Wayne Friedman - Thursday, January 21, 2021
It airs on Aspen's Buttermilk Mountain, January 29-31, and will focus ...