- The Trade Desk Says Advertisers Will Spend Less At Upfront
TV Watch, Wayne Friedman - Tuesday, February 23, 2021
CTV deal-making can remove the shackles of the crucial legacy "base" ...
- Vizio Ads Kicks Off New Frequency Media Tool For Brands
Television News Daily, Wayne Friedman - Friday, February 19, 2021
Marketers can set limits on how often a Vizio TV within ...
- Could Facebook Send Big Checks To TV News Networks In The Future?
TV Watch, Wayne Friedman - Monday, February 22, 2021
Maybe the social network is seeing what's coming -- major deregulation. ...
- Tatari Taps Media Agency Vet Todd Gordon For Client Development Post
Television News Daily, Wayne Friedman - Thursday, February 18, 2021
Gordon says future TV linear and streaming efforts need more work wh ...
- Brand Safety For CTV Comes First, Performance Is A Close Second
TV Watch, Wayne Friedman - Friday, February 19, 2021
Big-brand TV advertisers are now more likely to go to a ...
- Univision's Virtual Upfront To Reveal 'Transformation'
Television News Daily, Wayne Friedman - Wednesday, February 17, 2021
A pre-upfront "new vision" event is slated, as well as announcing t ...
- Mood Modulation: TV, Movie Content Key To Audience Engagement
TV Watch, Wayne Friedman - Thursday, February 18, 2021
Instead of conventional labels, what if the mood is posed as "sarcasm ...
- YouTube Reveals Product Roadmap For 2021, From Commerce To TV
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
YouTube continues to build out a suite of ways to monetize commerc ...
- Apple TV+ Makes Gains With High-Income Millennials
Television News Daily, Wayne Friedman - Tuesday, February 16, 2021
Apple TV+ subscriptions for that key demo grew at a faster ra ...
- Corporate Political Donations Slow: Wither The 2022 Midterm Ads?
TV Watch, Wayne Friedman - Wednesday, February 17, 2021
Winning re-election isn't all about whether you have your party's moral backi ...
- The 'Bridgerton' Effect On TikTok
Marketing Insider, Kathy Sheehan - Tuesday, February 16, 2021
Fans of Netflix's most-watched original series are flocking to content like t ...
- Streaming TV Leads All Consumer Subscription Businesses
Television News Daily, Wayne Friedman - Tuesday, February 16, 2021
A new survey says 98% of U.S. consumers now subscribe to ...
- Virtual Streaming TV/Video Apps Add Old-Style Linear TV Content
TV Watch, Wayne Friedman - Tuesday, February 16, 2021
Cord-cutting will continue to eat into the TV ecosystem. Will Roku, Amaz ...
- Fox Hosts Present Case For Dismissal Of Libel Suit
Publishing Insider, - Monday, February 15, 2021
All claim their shows featured "spirited opinion commentary." Smartmatic's suit countered t ...
- Super Bowl Stats: Cleveland, Denver Score Tops In Streaming Game
Television News Daily, Wayne Friedman - Friday, February 12, 2021
CBS says total national TV viewing from streaming/digital platforms climbed 65% vers ...
- Can Voice-Based Social-Media Apps Help TV Marketers?
TV Watch, Wayne Friedman - Monday, February 15, 2021
Clubhouse, a new social-media platform, is voice-driven. There may be advantages he ...
- 2020 Recorded More Viewing Time, But Fewer Viewers
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
Pandemic-driven, at-home TV consumption went in two different directions last year. Digit ...
- TVB Wants Nielsen To Slow Broadband-Only Homes Inclusion In Local TV Ratings
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
TVB prefers that the measurement company focuses on getting accreditation for met ...
- 5 Reasons Why Apple's Limiting IDFA Is Very Good For CTV
Media Insider, Dave Morgan - Thursday, February 11, 2021
The change should bring budget shifts to areas where marketers can sti ...
- Trump Used Media Money To Market An Insurrection
TV Watch, Wayne Friedman - Thursday, February 11, 2021
The cost was $50 million, raised from supporters, to promote and messa ...
- CBS' Super Bowl Sinks 9% In Viewing, Streaming Rises 65%
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
The "Super Bowl LV" game was the lowest-viewed game since 2006, large ...
- Will Streaming Platforms Get Their True Share Of Super Bowl Ad Dollars?
TV Watch, Wayne Friedman - Wednesday, February 10, 2021
Some $27 million in video advertising -- which would be the highe ...
- Are Legacy Sports Networks Still As Valuable?
TV Watch, Wayne Friedman - Tuesday, February 9, 2021
Comcast's NBC Sports Network announced recently it would shutter NBCSN, a b ...
- TV Networks Endure Sharp Ratings Declines, Makegoods Are An Issue
Television News Daily, Wayne Friedman - Friday, February 5, 2021
"There was definitely under-delivery of at least 10% to 15%. Networks a ...
- Do Netflix's Award Nominations Impress, Add Viewers?
TV Watch, Wayne Friedman - Monday, February 8, 2021
For more than a few years now, awards have been a k ...
- Does Ad-Supported Cable Ruin Audience Experience?
MediaDailyNews, George Simpson - Thursday, February 4, 2021
Consumers have learned that the only way to watch ad-supported dramas ...
- How Strong Is Smartmatic's Libel Case Against Fox News?
Publishing Insider, - Friday, February 5, 2021
Smartmatic claims Fox ran segments that had numerous errors about the reliabili ...
- People Using TV Data Declined In Q4 After High Pandemic Viewing
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
"Linear TV ratings continue the shift to older and older viewers, wi ...
- Nielsen To Expand Streaming Programming Metrics
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
Deepening its efforts for a streaming platform measurement, Nielsen is expanding i ...
- Amazon Advertising: Monthly Viewers Have Nearly Tripled To 55 Million
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
The total of 55 million monthly active viewers for its ad-supported O ...