CNN, MSNBC Post Major January Viewing Gains, Fox News Sinks To Third Place

CNN and MSNBC notched major viewing gains -- and some record results -- for January, with both besting longtime leader cable TV leader Fox News Channel in key viewing metrics.

CNN had its most-watched month ever in prime time and total day viewing: Monday through Sunday prime-time viewing rocketed up 125% versus a year ago to a Nielsen-measured 2.74 million viewers in blended metrics of live program-plus-seven day time-shifted viewing.

Total day viewing also doubled to 1.9 million viewers.

MSNBC also rose in a big way -- 51% higher to 2.66 million, just behind CNN in prime-time viewing.

MSNBC also earned 1.7 million total day viewers -- up 65% versus January 2020, its best monthly result ever for total day.

CNN and MSNBC were the No. 1 and No. 2 and overall viewer rating networks in all of cable TV.

MSNBC also scored the best results of the three networks when looking at weekday Monday to Friday prime-time viewing with 3.4 million viewers, while CNN was at 3.1 million and Fox News Channel came in at 3 million. MSNBC rose 53% versus a year ago; Fox was down 13%.



MSNBC’s “The Rachel Maddow Show” became the No. 1 regularly scheduled show in all of cable TV -- at 4.3 million viewers, up 40% and besting previous top individual Fox News Channel prime-time programs. “Maddow” had the highest-rated month at 9 p.m. in MSNBC history.

Behind CNN and MSNBC, Fox News Channel sank 14% in Monday to Sunday prime time to 2.62 million viewers. Total day viewing also landed Fox News in third place, down 20% to 1.4 million viewers.

The big drop for Fox was largely due to political viewers leaning on the three cable TV news networks, with Joe Biden winning the Presidency and Democrats winning control of the U.S. Senate, according to analysts.

The last time Fox News Channel ranked third in total prime-time viewers was 20 years ago --  July 1999.

Next story loading loading..