- AudienceXpress Brings Product Purchasing, Online Behavior Data To TV Audience Targeting
Real-Time Daily, Joe Mandese - Thursday, March 13, 2014
A year after introducing a programmatic TV audience-buying platform, AudienceXpress is beefi ...
- Programming Executives: Stop Wasting My Dark-Drama Time
TV Watch, Wayne Friedman - Thursday, March 13, 2014
We need one more lame TV drama like we need another attorney-driv ...
- A Profound Look At The Future Of Media - On An Episode Of 'The Waltons'?
TVBlog, Ed Martin - Thursday, March 13, 2014
"The Waltons" used to be referred to as iconic, but I'm n ...
- Too Much To Watch: TV's New Golden Age Excess Of Riches
Around the Net In Media, Phyllis Fine - Tuesday, March 11, 2014
There's too much good stuff to watch on TV now to ke ...
- Marketers To Shift Balance From TV To Digital In 2018
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 12, 2014
eMarketer predicts that television will remain the dominant advertising channel through 201 ...
- After The Hoax, Can Pot Ads Ever Air Nationally?
MAD, Larissa Faw - Tuesday, March 11, 2014
MarijuanaDoctors.com said it was airing ads on all sorts of TV outlet ...
- Dick's Leverages Social, Digital For Sports Awareness
Marketing Daily, Sarah Mahoney - Tuesday, March 11, 2014
"We've been working on this crowdfunding campaign for about a year," Ry ...
- Allstate Celebrates Life Journey Of Hispanics
Marketing Daily, Tanya Gazdik - Tuesday, March 11, 2014
Allstate Insurance Co. is launching a campaign aimed at Hispanic consumers th ...
- Re/Max Acts As Guide On Perfect Home Journey
Marketing Daily, Aaron Baar - Tuesday, March 11, 2014
A new television commercial from Leo Burnett and its emerging-market specialist sist ...
- Sweeney To Exit Disney, Wants To Be TV Director
MediaDailyNews, Wayne Friedman - Tuesday, March 11, 2014
In a somewhat surprising move, Disney-ABC Television president and Disney Media Networ ...
- TV Viewers Heed Social-Media Buzz, Not Apps
MediaDailyNews, Wayne Friedman - Tuesday, March 11, 2014
Social-media buzz is slowly having an influence over TV viewers' program choic ...
- Yo, U.S. Couch Potatoes! The World Second-Screens More Than You Do
MoBlog, Steve Smith - Wednesday, March 12, 2014
Second-screening is even more prevalent outside the U.S. Go figure. Could ...
- NEW! Captain Obvious Flirts With The Wrong Woman In Latest Hotels.com Ad
Out to Launch, Amy Corr - Tuesday, March 11, 2014
Hotels.com launched its second TV spot starring Captain Obvious instructing mobile use ...
- Lean Cuisine Asks Kids To Describe Diets In Funny TRY-IT Campaign
Out to Launch, Amy Corr - Wednesday, March 12, 2014
To promote its 10-day TRY-IT challenge, Lean Cuisine went straight to t ...
- Las Vegas Pays Tribute To Vegas Enablers
Out to Launch, Amy Corr - Wednesday, March 12, 2014
Do you have a friend who's a poor influence on you, o ...
- LeanIn.Org And Girl Scouts Seek To 'Ban Bossy'
Out to Launch, Amy Corr - Wednesday, March 12, 2014
I love upstate New York. Ms. Brown M&M can't score insurance fr ...
- Big Entertainment Names Can Bring Viewers To Digital Platforms, But Will They Stay?
TV Watch, Wayne Friedman - Wednesday, March 12, 2014
A new effort, TAPP ("TV app"), from former NBC senior executive Je ...
- 'House Of Cards': A 'Dynasty' For Our Day?
TVBlog, Ed Martin - Wednesday, March 12, 2014
Frank Underwood may remind me of J.R. Ewing, but the show "Hou ...
- Programmatic TV 'Years Away'
Around the Net in Real-Time, Tyler Loechner - Monday, March 10, 2014
Beet.TV has posted a Q&A with Simulmedia's CEO and founder Dave Morga ...
- Twitter Opens East Coast HQ in Cambridge
Bay State Blog, Val Brickates Kennedy - Tuesday, March 11, 2014
Social media powerhouse Twitter has officially opened its new East Coast headquarter ...
- Snuggle Goes Technicolor For New Scent Boosters
Marketing Daily, Karl Greenberg - Monday, March 10, 2014
Snuggle's new ad campaign for its Scent Boosters fabric softener features t ...
- Birds Eye's Recipe Ready In TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 10, 2014
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which co ...
- Comcast Signs Sony Pictures Deal For Movies, TV Shows
MediaDailyNews, Wayne Friedman - Monday, March 10, 2014
Looking to take on Amazon, Netflix and Apple, Comcast Corp. has sign ...
- NCAA Slam Dunks $1.1B In Ad Revs
MediaDailyNews, Wayne Friedman - Monday, March 10, 2014
Advertising revenue for the three-week-long NCAA Men's College Basketball Tournament totaled $1. ...
- CBS Threatens To Go Web-Only If Aereo Wins
PolicyBlog, Wendy Davis - Tuesday, March 11, 2014
CBS chief Les Moonves suggested today that the company could move ...
- Traditional TV Viewing Still Way Ahead of Internet and Mobile
Research Brief, Jack Loechner - Tuesday, March 11, 2014
The video landscape is in a time of major flux, with digit ...
- Real Incentive-Based Viewing: Has Its Time Come?
TV Watch, Wayne Friedman - Tuesday, March 11, 2014
What if networks and advertisers offered a real incentive program -- li ...
- Does ABC Have A Hot Supernatural Hit In 'Resurrection'?
TVBlog, Ed Martin - Tuesday, March 11, 2014
Where is "Resurrection" going? Only ABC can tell us, and it won ...
- Majority Of Millennials In Study Still Not Cord-Cutters
Around the Net In Media, Phyllis Fine - Monday, March 10, 2014
Seventy-five percent of Millennials surveyed in a recent study said they sti ...
- NBCU To Host Upfronts For Combination Of Cable Nets
Around the Net In Media, Phyllis Fine - Monday, March 10, 2014
NBCUniversal will host an upfront event for a combination of its ...