Sheryl Sandberg's
LeanIn.Org and Girl Scouts of the USA launched a PSA to stop the use of "bossy," a word that discourages women and girls from being leaders. A 45-second video, "Change the Story,"
illustrates the mindset young girls take when they are called "bossy," "aggressive," "stubborn" or "pushy": they stop participating in classes and taking leadership roles. "Ban bossy. Encourage girls
to lead," closes the video, seen here and created by BBDO New York.