- Kia K900 Effort Says Car, Not Heritage, Makes Luxury
Marketing Daily, Karl Greenberg - Monday, December 23, 2013
The effort for the rear-wheel-drive sedan, which was unveiled at the L ...
- A Viral Hit, Pantene Ad Goes Mainstream
Marketing Daily, Sarah Mahoney - Monday, December 23, 2013
Besides airing the spot, "Be Strong and Shine," on network TV, ...
- Tribune Buys Gracenote, Expands Music Data
MediaDailyNews, Wayne Friedman - Monday, December 23, 2013
Looking to deepen its entertainment data business, Tribune Company has acquired So ...
- Cable Nets Gain From Time-Shifting Viewers
MediaDailyNews, Wayne Friedman - Monday, December 23, 2013
The time-shifting trend continues to grow. The largest percentage gains over initi ...
- Meredith Buys Gannett Stations From Belo
MediaDailyNews, Erik Sass - Monday, December 23, 2013
Meredith Corp. will buy two local TV stations in St. Louis, ...
- Hulu Loses Round In Privacy Case, Data Shared With comScore
Online Media Daily, Wendy Davis - Monday, December 23, 2013
Handing Hulu a defeat, a judge ruled on Friday that users don ...
- NEW! GEICO's Latest Ad Performs The Oldest Trick In The Book
Out to Launch, Amy Corr - Monday, December 23, 2013
The Martin Agency launched its latest round of "Did You Know" spo ...
- Broadcasters Ask Supreme Court To Rule On Aereo Before More 'Copycat' Services Launch
PolicyBlog, Wendy Davis - Tuesday, December 24, 2013
Online video service Aereo and TV broadcasters don't agree on much, b ...
- NBC's Christmastime Presentation Of 'It's A Wonderful Life' Is A Tradition Worth Supporting
TVBlog, Ed Martin - Tuesday, December 24, 2013
NBC tonight has scheduled a Christmas Eve telecast of the 1946 Fra ...
- New Ads Launch Nissan Rogue In Strong Market
Marketing Daily, Karl Greenberg - Friday, December 20, 2013
The guy who helmed "The Italian Job" movie, which features Mini Coope ...
- Cable TV, Digital Record Biggest Media Spend
MediaDailyNews, Wayne Friedman - Friday, December 20, 2013
November witnessed a 4% hike in overall media spending -- with cab ...
- What Is The Second Screen Or Why Are We Discussing It?
Online Media Daily Europe, Volker Ballueder - Monday, December 23, 2013
I recently chaired a conference about screens. This was very exciting ...
- NBC's 'SNL': Yet Another Reason Why The Prime-time Variety Show Should Be Revived
TVBlog, Ed Martin - Monday, December 23, 2013
From where I sit, NBC's late-night institution "Saturday Night Live" is havi ...
- NBC To Broadcast Record Number Of Hours Of Winter Olympics
Around the Net In Media, Phyllis Fine - Friday, December 20, 2013
NBC plans a record 539 hours of straight coverage of the 20 ...
- Walmart Tops Holiday Ads; Honda Tops Auto TV Ads
Marketing Daily, Karl Greenberg - Thursday, December 19, 2013
Advertising analytics firm Ace Metrix said that the big-box chain's position ...
- Retrans, Digital Fees Boost Local TV Ad Base
MediaDailyNews, Wayne Friedman - Thursday, December 19, 2013
In the coming years, local TV advertising growth will grow between 2. ...
- Hulu Revs High, But Ad Growth Slows
MediaDailyNews, Wayne Friedman - Thursday, December 19, 2013
Hulu's U.S.-based advertising revenue is estimated at $500 million, 17% higher th ...
- Cable TV Dominates Social Media Buzz
MediaDailyNews, Wayne Friedman - Thursday, December 19, 2013
While the top TV shows this year in terms of viewing we ...
- FreeWheel Adds comScore Metrics To Improve Video Buys
Online Media Daily, Gavin O'Malley - Thursday, December 19, 2013
Video ad manager FreeWheel plans to integrate comScore validation measures into i ...
- Will Overpersonalization Hurt Mass TV Content?
TV Watch, Wayne Friedman - Friday, December 20, 2013
Reed Hastings, chief executive officer of Netflix, is concerned that "overpersonalization" ...
- 'Veronica Mars' Kickstarter Movie Prompts Questions About Fan-Funding
TVBlog, Ed Martin - Friday, December 20, 2013
How many more canceled television series will return to life via Kickstart ...
- A Tale Of Two Ads
Engage:Teens, Melanie Shreffler - Thursday, December 19, 2013
If you're a teen marketer, no doubt you've noticed that most tee ...
- Nick Orders More 'Rabbids Invasion'
MediaDailyNews, Fern Siegel - Wednesday, December 18, 2013
Nickelodeon has ordered a second season, 26 half-hour episodes, of the animat ...
- TV M&A Deals Hit Nearly $11 Billion In 2013
MediaDailyNews, Wayne Friedman - Wednesday, December 18, 2013
When this year is over, TV stations' mergers and acquisitions will ha ...
- More Ads Seen By VOD Viewers Than DVR Or Live TV
MediaDailyNews, Wayne Friedman - Wednesday, December 18, 2013
TV network executives will be happy to learn that homes with video-on-dema ...
- El Rey Signs GM Product Integration Deal
MediaDailyNews, Erik Sass - Wednesday, December 18, 2013
El Rey Network, a new cable network targeting young Hispanic adults wi ...
- Hulu Revs Hit $1B In 2013, Tops In Engagement
MediaDailyNews, Wayne Friedman - Wednesday, December 18, 2013
Revenue for the three broadcast network-owned digital video platform, Hulu, will so ...
- Correction: Ad, Entertainment Industry Codes Will Not Be Bound Into A Single 'UPC' Code
MediaDailyNews, The Editor - Wednesday, December 18, 2013
A story in the Dec. 17 edition of Media Daily News ("Grou ...
- Lionsgate Adapts 'Hatching Twitter' Book For TV
Online Media Daily, Mark Walsh - Wednesday, December 18, 2013
Twitter's plot to dominate social chatter around TV has a new twi ...
- How Big Will The Digital Video Currency Market Be?
Online Spin, Dave Morgan - Thursday, December 19, 2013
I believe that the digital video currency market will be much bigg ...