- Don't Think Brand Media Safety. Think Brand Media Surprise
TV Watch, Wayne Friedman - Friday, May 17, 2019
With Fox News Channel, media analysts say they know what they a ...
- Sheldon Was Here: How 'The Big Bang Theory' Said Good-bye
TVBlog, Adam Buckman - Friday, May 17, 2019
"The Big Bang Theory" ended its run with two back-to-back episodes th ...
- WarnerMedia Touts AT&T Ownership, Teases Streaming Plans At Upfront
Digital News Daily, Alex Weprin - Wednesday, May 15, 2019
Leaning into advertising and the power of its parent company, WarnerMedia ...
- CBS Promotes Streaming Prowess At Upfront
Digital News Daily, Alex Weprin - Wednesday, May 15, 2019
Executives at CBS had a message for its rivals: Welcome to t ...
- Duration Weighting In Video Ad Measurement: Time Matters
Media Insider, Dave Morgan - Thursday, May 16, 2019
The TV industry abounds with research of how ads can and ...
- CBS Adds 5 New Fall Shows, Tops In Viewers For 2018-'19
Television News Daily, Wayne Friedman - Wednesday, May 15, 2019
Kelly Kahl, president of CBS Entertainment, called the schedule "stable but n ...
- OOH Pulls In Younger Demos
Television News Daily, Wayne Friedman - Wednesday, May 15, 2019
Out-of-home viewing continues to pull in younger viewers than traditional in-home line ...
- Is Over-the-Air Broadcasting Making A Comeback?
Television News Daily, Stephanie Wong - Thursday, May 16, 2019
Antenna owners are younger (40% are 18-34 vs. 31% of total ...
- TV, Digital: The Content Is Being Watched
TV Watch, Wayne Friedman - Thursday, May 16, 2019
ABC is boasting about the "62% of millennials" connected to Disney-ABC conten ...
- New Network Shows Cover The Same Old, Well-Trodden Ground
TVBlog, Adam Buckman - Thursday, May 16, 2019
The more things change, the more they stay the same. That see ...
- Apple Enters Subscription Video Business With Revamped Apple TV App
Digital News Daily, Alex Weprin - Tuesday, May 14, 2019
Apple TV Channels serves as a middleman for subscription video services li ...
- The New Apple TV App Is Here, But It's Just A Warm-Up
Marketing Daily, P.J. Bednarski - Tuesday, May 14, 2019
For years, Apple watchers anticipated something big for Apple TV, and f ...
- Disney To Control Hulu, Buys Out Comcast Stake
Television News Daily, Wayne Friedman - Tuesday, May 14, 2019
The deal, which gives Disney full control of Hulu and three b ...
- ESPN Bets On Sports Wagering, Strikes Deal With Caesars Entertainment
Television News Daily, Wayne Friedman - Tuesday, May 14, 2019
The deal includes building a ESPN-branded studio at The LINQ Hotel &am ...
- ABC To Debut 3 Fall Shows, Limits Marketing Message
Television News Daily, Wayne Friedman - Tuesday, May 14, 2019
In a world of premium TV programs everywhere, it's tough to g ...
- Writers Demand More Control In OTT World
TV Watch, Wayne Friedman - Wednesday, May 15, 2019
Analysts say the WGA-talent agency battle could ding the production of ...
- One Episode Left As 'Game Of Thrones' Nears The End
TVBlog, Adam Buckman - Wednesday, May 15, 2019
Destruction and mass carnage in this week's episode leaves a lot ...
- NBC Embraces Ad-Supported Streaming At Upfront
Digital News Daily, Alex Weprin - Monday, May 13, 2019
Calling it the "largest initiative in our company's history," NBCU ad sal ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV Offerings
Digital News Daily, Alex Weprin - Tuesday, May 14, 2019
The new video ad marketplace will be called "Community" and be cross-platfor ...
- Assembly Loses Fox Media Assignment Following Disney Merger
MAD, Larissa Faw - Monday, May 13, 2019
The assignment is shifting to Disney incumbent OMD, which has a cust ...
- Will Agency Buyers Put Up, Shut Up, Or Neither In This Year's Upfronts?
Television News Daily, Michael Solomon - Monday, May 13, 2019
When the networks cart out new approaches leading into the upfronts, let ...
- Fox Offers 10 New Shows For 2019-'20, Sports Remain Key
Television News Daily, Wayne Friedman - Monday, May 13, 2019
Fox sees "WWE Smackdown Live" as a marketing tool, especially when ...
- Upfront Preview: Strong Scatter Market, But Worries About Ad Glut
Television News Daily, Wayne Friedman - Monday, May 13, 2019
Questions remain, especially concerning upfront price inflation, messaging effectiveness, lower audiences a ...
- Fox Promotes The Power Of Now
TV Watch, Wayne Friedman - Tuesday, May 14, 2019
Fox will get half of its revenue from advertising and half fr ...
- In Age Of Time-Shifted Viewing, Networks Stay On Schedule
TVBlog, Adam Buckman - Tuesday, May 14, 2019
It seems so quaint, doesn't it? TV networks, in this day a ...
- As Seen On TV: Does D2C Spending Mean Good Vibes, Or Bad Omen?
D2C Insider, Sarah Mahoney - Monday, May 13, 2019
Thanks to a flurry of expensive ad buys, old-school TV viewers haven ...
- DAZN Draws 'Significant Subscriptions' From Alvarez-Jacobs Fight
Digital News Daily, Alex Weprin - Friday, May 10, 2019
DAZN says 1.2 million people streamed the fight, with the "vast majori ...
- Up To 47% Of Streaming Ads May Not Be Delivered Properly
Digital News Daily, Alex Weprin - Friday, May 10, 2019
A Conviva study suggests streaming ads are not living up to t ...
- Paywalls Exist, But Free Digital News Remains
Publishers Daily, Sara Guaglione - Friday, May 10, 2019
More than half of the news organizations surveyed continue to offer fr ...
- Viacom Ad Revenues Down, Pluto TV Expected To Deliver Positive Results
Television News Daily, Wayne Friedman - Friday, May 10, 2019
Viacom's U.S. advertising dropped 2.5% to $820 million in fiscal Q2, b ...