Amazon Fire TV Tops Roku In Users

Amazon Fire TV, the set-top-box streaming platform, now says it has 34 million users — making it the leading OTT platform, overtaking Roku.

Results were revealed at a recent industry conference.

Earlier this year, Roku said it was at 29.1 million “active accounts,” up by 2 million. Roku’s 29 million accounts include set-top-box streaming devices, as well as its software on smart TVs.

Google’s Chromecast and Apple TV devices are behind Amazon and Roku, according to industry estimates.

eMarketer estimates that Roku will grow to $433 million in ad revenues in 2019 and $632.9 million in 2020.

From May 2018 to May 2019, Amazon Fire TV spent $48.1 million in national TV advertising, pulling in 2.5 billion impressions and airing commercials 7,800 times, according to iSpot.tv.

During that time, total national advertising for all video streaming platforms, services and devices was at $608.9 million, down from $633.6 million in the previous-year period, per iSpot.tv.
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