- CuriosityStream Names Stinchcomb CEO
Digital News Daily, Alex Weprin - Wednesday, June 20, 2018
Stinchcomb had been chief distribution officer for the independent non-fiction streaming vid ...
- YouTube Launching 'Creative Suite' For Brands
Digital News Daily, Alex Weprin - Wednesday, June 20, 2018
The new product, announced Wednesday at Cannes, combines three new tools ...
- Nielsen Catalina Solutions To Launch Tool To Measure In-Store Sales Based On Video Ads
Digital News Daily, Alex Weprin - Wednesday, June 20, 2018
The new tool combines linear TV, over-the-top video, connected TV, desktop a ...
- Snickers Deploys Two-Stage Campaign For New Flavors
Marketing Daily, Karlene Lukovitz - Wednesday, June 20, 2018
Insulting print ad is followed by apologetic video spot explaining that t ...
- SpotX To Launch Connected TV Education Series
Digital News Daily, Alex Weprin - Tuesday, June 19, 2018
The supply-side video advertising and monetization platform SpotX is planning to laun ...
- Tru Optik Rolls Out Cross-Device OTT Measurement Solution
Digital News Daily, Alex Weprin - Tuesday, June 19, 2018
The OTT and CTV audience intelligence and data management platform Tru Opt ...
- Adobe To Demonstrate New Video Platform Project Rush At VidCon 2018
Digital News Daily, Laurie Sullivan - Tuesday, June 19, 2018
Project Rush aims to attract the average YouTube creator. The suite ...
- Connected TV Fastest-Growing Platform For YouTube
Digital News Daily, Alex Weprin - Tuesday, June 19, 2018
The Google-owned video site YouTube still sees 70% of its watch ti ...
- A Guide To Using Video In Email Marketing Campaigns
Around the Net in Email, Ray Schultz - Tuesday, June 19, 2018
eo can generate higher open and click-through rates in email campaigns. B ...
- MobiTV Preps 'MobiTV Connect' To Boost Streaming Of Pay TV
Digital News Daily, Alex Weprin - Monday, June 18, 2018
MobiTV says it has secured hosted streaming delivery rights for more th ...
- Microsoft Buys Video Startup Flipgrid, Offers Free To Schools
Digital News Daily, Gavin O'Malley - Monday, June 18, 2018
Spanning 180 countries around the world, Flipgrid boasts a community of mo ...
- Nielsen, FreeWheel To Measure OTT And VOD Viewing
Digital News Daily, Alex Weprin - Tuesday, June 19, 2018
Nielsen and FreeWheel, the video advertising platform owned by Comcast, will expa ...
- AT&T's OTT Plans Become Clearer: A One-Stop Shop For Entertainment
Video Insider, Alex Weprin - Tuesday, June 19, 2018
AT&T Watch TV is part of a broader effort by AT&T ...
- Musical.ly To Fold Live.ly Streaming Video Service Into Main App
Digital News Daily, Alex Weprin - Friday, June 15, 2018
Live.ly allowed creators to stream live video from from the app, simil ...
- Apple Inks Deal With Oprah Winfrey In Original Content Push
Digital News Daily, Alex Weprin - Friday, June 15, 2018
The deal with Apple may include a talk show or focus ...
- BrightLine Adds Voice Activation To Enhanced OTT Ad Platform
Digital News Daily, Alex Weprin - Monday, June 18, 2018
Advanced TV advertising company BrightLine is adding voice activation to its InCa ...
- IAB Tech Lab Releases VAST 4.1 For Public Comment
Digital News Daily, Alex Weprin - Thursday, June 14, 2018
The open comment period will run through July 14, after which t ...
- What Will Comcast's Fox Offer Mean For Hulu?
Digital News Daily, Alex Weprin - Thursday, June 14, 2018
With Comcast and Disney now both bidding for control of much ...
- Need A News Fix? Turn To OTT
Digital News Daily, Alex Weprin - Thursday, June 14, 2018
This week two OTT services launched, each aiming for a different sli ...
- Brand Awareness Key Driver For Video Advertising
Digital News Daily, Alex Weprin - Wednesday, June 13, 2018
Sixty-one percent of marketers say they expect to use online video ...
- Consumers Globally Keen On Free, Ad-Supported Streaming Video Options
Digital News Daily, Alex Weprin - Wednesday, June 13, 2018
According to a report released Wednesday from the Interactive Advertising Bureau, smartphon ...
- Home-Based Streaming Climbs, Multiple Device Ownership Grows
Television News Daily, Wayne Friedman - Wednesday, June 13, 2018
Per Nielsen, 34% of all persons ages two and older had ...
- SpotX Partners With Sharethrough On Outstream Video
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
The video advertising and monetization platform SpotX and the native supply-side platfo ...
- Tremor Video DSP Rolls Out Programmatic Video Brand Safety Plan
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
The brand-safety element will be backed by contextual intelligence tools, such ...
- Facebook, Google, Amazon New Competitors For NBCUniversal, Ad Sales Chief Says
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
NBCU has new targets as it grows its ad business and h ...
- Video Use Is Growing In B2B Emails: Study
Email Marketing Daily, Ray Schultz - Wednesday, June 13, 2018
B2B marketers are increasingly using videos in various channels, starting with the ...
- Six-Second Video Ads Positioned For Success
Digital News Daily, Alex Weprin - Monday, June 11, 2018
Six-second ads "capture attention for a higher proportion of the ad seconds ...
- Reddit Introduces Native Video Ad On Mobile, Desktop
Digital News Daily, Laurie Sullivan - Tuesday, June 12, 2018
A handful of brands such as Audi, Nintendo, Olympic channel, Artemis Hot ...
- Moet & Chandon's 'Must Be' Celebrates Memorable Moments
Marketing Daily, Karlene Lukovitz - Monday, June 11, 2018
The new global campaign's centerpiece is a video directed by France's Ma ...
- Apple Teases Pay TV's Streaming Future
Video Insider, Alex Weprin - Tuesday, June 12, 2018
Apple's keynote presentation at the company's Worldwide Developer's Conference last week wa ...