- Facebook Expanding Pre-Roll Video Use
Digital News Daily, Alex Weprin - Monday, April 23, 2018
"We have seen promising signs, so we are expanding testing to plac ...
- 4C Rolls Out 'Scope' Platform
Digital News Daily, Alex Weprin - Tuesday, April 24, 2018
The new tool includes cross-channel measurement, intelligence and activations from social med ...
- Viacom, Comcast Cable Ink Long-Term Advanced Ad Deal
Television News Daily, Wayne Friedman - Monday, April 23, 2018
Key to the deal for Viacom is the addressable ad targeting ...
- Amazon's Prime Opportunity
Video Insider, Alex Weprin - Tuesday, April 24, 2018
100 million people. According to Amazon CEO Jeff Bezos' annual letter ...
- AT&T Planning $15 Per Month OTT Service
Digital News Daily, Alex Weprin - Friday, April 20, 2018
AT&T is planning to launch a new streaming video service called "AT& ...
- Procter & Gamble Returns To YouTube
Digital News Daily, Alex Weprin - Friday, April 20, 2018
P&G pulled back from the platform last year over brand safety concern ...
- YouTube CEO Reassures Creators In Wake Of Monetization Changes
Digital News Daily, Alex Weprin - Thursday, April 19, 2018
In a letter to platform creators, CEO Susan Wojcicki said the chang ...
- Streamers Dominate Peabody Awards
Digital News Daily, Alex Weprin - Thursday, April 19, 2018
Winners include Netflix's "A Series Of Unfortunate Events," "American Vandal" and "Has ...
- Cheddar Joining Hulu Lineup, Will Provide Daily News Briefs
Digital News Daily, Alex Weprin - Thursday, April 19, 2018
Cheddar's linear channel will be added to the Hulu with Live ...
- Sykes Named CEO Of MOFILM
Digital News Daily, Alex Weprin - Wednesday, April 18, 2018
Sykes had been managing director of Europe for MOFILM, the video conte ...
- Auditor: 'Substantial Doubt' About Sustainability Of MoviePass
Digital News Daily, Alex Weprin - Wednesday, April 18, 2018
Those doubts are based on the company's "incurring significant net losses" a ...
- OTT Service FuboTV Raises $75M
Digital News Daily, Alex Weprin - Wednesday, April 18, 2018
The company plans to use its new funding to expand its produ ...
- Netflix Executives Use Privacy Issues To Praise Ad-Free Model
Digital News Daily, Alex Weprin - Tuesday, April 17, 2018
Netflix executives love advertising -- as long as they're the ones doi ...
- Eye Square Rolls Out Live Ad-Testing Platform
Digital News Daily, Alex Weprin - Tuesday, April 17, 2018
The platform allows marketers to pretest their advertising creative and optimize ...
- Cheddar Launches 'Cheddar Big News' Channel
Digital News Daily, Alex Weprin - Tuesday, April 17, 2018
The new channel, CBN, a general interest news network focusing on t ...
- Activision Taps Nielsen To Measure Brand Investments In Esports
Digital News Daily, Alex Weprin - Monday, April 16, 2018
The measurement company "will measure brand exposure in esports events representing ...
- Discovery Highlights OTT Offerings As Scripps Brands Folded In
Video Insider, Alex Weprin - Tuesday, April 17, 2018
Discovery is figuring out how to embrace streaming video. For starters, t ...
- Streaming Services Become Sports' Highest-Profile Presenting Sponsors
Digital News Daily, Alex Weprin - Friday, April 13, 2018
Hulu this week announced it would become the presenting sponsor of t ...
- Comcast To Bundle Netflix Into Xfinity Cable Packages
Digital News Daily, Alex Weprin - Friday, April 13, 2018
The deal expands on a 2016 one, when Comcast offered Netflix ...
- Sports Illustrated's OTT Service Pivots To Linear, Bundles
Digital News Daily, Alex Weprin - Thursday, April 12, 2018
SI TV's first distributor as a 24/7 linear channel will be Fu ...
- Brightcove Taps Jeff Ray As CEO, Adds Former FCC Chairman To Board
Digital News Daily, Alex Weprin - Thursday, April 12, 2018
Ray succeeds Andy Feinberg, who had been serving in the role ...
- Hulu And Spotify Launch Combined Bundle
Digital News Daily, Alex Weprin - Wednesday, April 11, 2018
The deal is one of the first to bundle two complementary streami ...
- FCB Chicago Seeks To Fight Gaming Bullies
MAD, Larissa Faw - Thursday, April 12, 2018
Starting Thursday, April 12, the Bully Hunters movement invites harassed gamers ...
- Discovery Touts Audience Engagement In First Post-Scripps-Deal Upfront
Television News Daily, Alex Weprin - Wednesday, April 11, 2018
The message for the evening was "advertising works here," with the compa ...
- Local Political Ads Expected To Boost OTT Ad Growth
Digital News Daily, Alex Weprin - Tuesday, April 10, 2018
Local political advertising is poised to boost ad spend on over-the-top vid ...
- Comcast Launches Cloud-Based Video Ad Platform
Digital News Daily, Alex Weprin - Tuesday, April 10, 2018
The new platform, AdStor, allows ads to be quickly uploaded to ...
- Vevo YouTube Videos Defaced In Apparent Hack
Digital News Daily, Alex Weprin - Tuesday, April 10, 2018
Hackers were able to change the cover image and the description ...
- Unilever Trials Charity Donations In Return For Video Ad Attention
Around the Net In MAD London, Sean Hargrave - Tuesday, April 10, 2018
Unilever's food brand, Knorr, is trialling a new video ad format th ...
- Comcast Tech Solutions Expands Live Services Product For Internet Streaming
Digital News Daily, Alex Weprin - Monday, April 9, 2018
The company is adding Live to IP to its portfolio as consume ...
- Streaming Sports Subscriptions Take Flight, But Will Consumers Buy In?
Video Insider, Alex Weprin - Tuesday, April 10, 2018
This week is shaping up to be an important one for t ...