- OTT Takeaways From The BBC's Annual Report
Digital News Daily, Alex Weprin - Monday, April 9, 2018
Should free, over-the-air broadcasters go all-in on streaming video? That's a questi ...
- Fullscreen Buys Influencer Marketing Platform Reelio
Digital News Daily, Alex Weprin - Thursday, April 5, 2018
Reelio CEO Pete Borum will join Fullscreen as part of the acquisitio ...
- Video Game Industry Sues To Restore Net Neutrality Rules
Digital News Daily, Wendy Davis - Thursday, April 5, 2018
Without net neutrality, gaming companies "will have no effective legal recourse again ...
- NBCU Unveils CFlight 'Currency' For Upfront, Some Agencies Buy In
Television News Daily, Wayne Friedman - Thursday, April 5, 2018
NBCUniversal has created what it says is the industry's first unified advertisi ...
- OTT Network DramaFever Names Liu GM As It Plots Expansion
Digital News Daily, Alex Weprin - Wednesday, April 4, 2018
The service, which originally launched with a library of Korean soap oper ...
- Cable Giants Launch Jointly Owned Advertising Unit
Digital News Daily, Alex Weprin - Wednesday, April 4, 2018
The three -- Comcast, Charter, and Cox -- are debuting a shar ...
- IAB Releases Guidelines For IFAs On OTT Platforms
Digital News Daily, Alex Weprin - Tuesday, April 3, 2018
The guidelines seek to provide best practices for advertisers, ad platforms, publishe ...
- Twitter, MLB Renew Live Streaming Deal
Digital News Daily, Alex Weprin - Tuesday, April 3, 2018
One weekday afternoon game a week will air on the social networ ...
- Pluto TV Taps Calacci As CRO
Digital News Daily, Alex Weprin - Wednesday, April 4, 2018
Calacci, who most recently served as CRO for Bleacher Report, and seni ...
- YouTube Rolls Out Reach-Focused Ad Format
Digital News Daily, Alex Weprin - Monday, April 2, 2018
TrueView for reach combines elements of TrueView in-stream ads -- which a ...
- 'HQ Trivia' Turns Mobile Video Ads Into An Event
Video Insider, Alex Weprin - Tuesday, April 3, 2018
HQ, which until this point has not had ads or sponsors, la ...
- Use Of Advanced TV Advertising Set To Rise
Digital News Daily, Alex Weprin - Friday, March 30, 2018
According to the Advanced TV Primer report, which video advertising platform Videolo ...
- Cheddar Previews General-Interest News Channel
Digital News Daily, Alex Weprin - Friday, March 30, 2018
Cheddar Big News (CBN, for short) will officially launch in April ...
- Hulu Adds The CW To Live Lineup
Digital News Daily, Alex Weprin - Thursday, March 29, 2018
At first, the feed will be available to customers in eight citie ...
- Video Publishing Platform Wipster Rolls Out Tools For Marketers
Digital News Daily, Alex Weprin - Wednesday, March 28, 2018
Wipster, a company that builds video collaboration and publishing tools for med ...
- OTT Adoption A Matter Of 'Addition, Not Subtraction'
Digital News Daily, Alex Weprin - Wednesday, March 28, 2018
Over-the-top streaming video options are growing at a steady clip -- b ...
- Google Defeats PragerU's Lawsuit Over 'Censorship'
Digital News Daily, Wendy Davis - Wednesday, March 28, 2018
As a private company, Google has the right to decide how ...
- AMC Forms Data-Driven Unit, Focuses On Media Planning
Television News Daily, Wayne Friedman - Wednesday, March 28, 2018
AMC Networks is starting up a data sales team, and will ma ...
- Endeavor To Buy Streaming Video Provider NeuLion For $250M
Digital News Daily, Alex Weprin - Tuesday, March 27, 2018
The all-cash deal will see NeuLion become a standalone subsidiary of Endeavo ...
- Digital Horror Network Crypt TV Raises $6.2M
Digital News Daily, Alex Weprin - Tuesday, March 27, 2018
The funding round is comprised of Crypt TV's existing investors, including Blumhou ...
- Turner Sports Launching 'B/R Live,' OTT Service
Digital News Daily, Alex Weprin - Tuesday, March 27, 2018
B/R Live, named after Turner's Bleacher Report, will include live games fr ...
- Video-Streaming Subscribers Still Paying For Unwanted Content
Around the Net In Digital, Gavin O'Malley - Monday, March 26, 2018
Despite the rise of “tailored” video-streaming services, consumers are still paying f ...
- Innovid Taps Tim Braz As Senior VP, Sales
Digital News Daily, Alex Weprin - Monday, March 26, 2018
Braz will be tasked with working with current Innovid customers, as we ...
- YouTube TV Inks Deal To Be Presenting Sponsor Of NBA Finals
Digital News Daily, Alex Weprin - Monday, March 26, 2018
The deal will cover the NBA Finals, WNBA Finals and NBA ...
- Could Blockbuster Video Have Been Netflix?
TV Watch, Wayne Friedman - Tuesday, March 27, 2018
When Blockbuster began losing revenue in 2000, Netflix CEO Reed Hastings approach ...
- Tru Optik, TiVo Sign Data Deal
Video Insider, Alex Weprin - Tuesday, March 27, 2018
Under the terms of the agreement, TiVo's linear TV viewership data-which includ ...
- Marketers Face Challenges In Cross-Platform Video Campaigns
Digital News Daily, Alex Weprin - Sunday, March 25, 2018
Brands and marketers looking to reach consumers -- particularly younger consumers ...
- Two Million Free Spotify Users Suppress Ads
Digital News Daily, Alex Weprin - Friday, March 23, 2018
In other words, they were using software to effectively turn Spotify's fr ...
- The Google Breakup
Performance Marketing Insider, Laurie Sullivan - Monday, March 26, 2018
The European Union is considering whether breaking up Google based on antitru ...
- YouTube Will 'Frustrate And Seduce' Users To Entice Subscriptions
Digital News Daily, Alex Weprin - Thursday, March 22, 2018
The company hopes to "smoke out" users using the free music si ...