- Tool Offers CPG Brands Expanded YouTube Ad Measurement
MediaDailyNews, Colin Kirkland - Wednesday, January 8, 2025
Market research company Circana is expanding its sales-lift solution for YouTube, intend ...
- Advertisers Offered Interactive Video Capabilities In Premium Inventory
Publishers Daily, Ray Schultz - Tuesday, January 7, 2025
The strategic partnership will enable advertisers to access KERV's interactive and shoppab ...
- Spotify's Video-First Creator Payout Program Launches In U.S., U.K., Australia, Canada
MediaDailyNews, Colin Kirkland - Friday, January 3, 2025
Spotify has announced the launch of its "Partner Program," a video-first initiati ...
- Meta, Where's The AI Video Tech To Identify Hateful Trigger Words In Videos?
MediaDailyNews, Laurie Sullivan - Friday, January 3, 2025
As I watched news of the domestic terrorist attack on New Year ...
- Pornographic Videos Appear In Spotify Search Function
MediaDailyNews, Colin Kirkland - Monday, December 30, 2024
As Spotify continues to build out its visual content offerings, the mus ...
- NBA To Ask Supreme Court To Intervene In Video Privacy Battle
MediaDailyNews, Wendy Davis - Monday, December 30, 2024
The National Basketball Association says it will ask the Supreme Court ...
- Instagram Unveils 'Movie Gen' AI
MediaDailyNews, Colin Kirkland - Monday, December 23, 2024
Instagram is teasing AI-powered video capabilities that will soon allow creators ...
- ByteDance Bot Chats With Human Traits
MediaDailyNews, Laurie Sullivan - Sunday, December 22, 2024
ByteDance has developed technology that allows humans to have a conversation wi ...
- OpenAI Challenges Google, Makes ChatGPT Search Free To All
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
OpenAI has made ChatGPT search available to all and its mobile a ...
- Snapchat Brings Spotlight Videos To 'Stories' Rev-Share Program
MediaDailyNews, Colin Kirkland - Tuesday, December 17, 2024
Snapchat says the program now places ads within a creator's Stories ...
- Horizon Affiliate Blue Hour Augments Influencer Content, Makes It 'Shoppable'
MediaDailyNews, Joe Mandese - Tuesday, December 17, 2024
The new tool, dubbed Swell.AI, was developed in partnership with KERV, a ...
- TikTok Assists Merchants With Weekly 'Account Health Report'
MediaDailyNews, Colin Kirkland - Monday, December 16, 2024
The "account health report" is intended to help TikTok Shop creators mo ...
- Key Social-Media Teen Users Trending Like Cable TV Decades Ago?
TV Watch, Wayne Friedman - Monday, December 16, 2024
Research on Facebook and X shows teen daily usage at 32% a ...
- AI In Translation: Firms Partner To Send Emails In Local Languages
Email Insider, Ray Schultz - Friday, December 13, 2024
Vimeo asked MessageGears and Smartling to partner on email localization. ...
- YouTube Sports Climbs 30%, Scores With 'NFL Sunday Ticket'
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
YouTube says all daily global streaming viewing is now over one billi ...
- 21% Of Ad-Option Streaming Is Programmatic, Up 15% Year-Over-Year
Advanced TV Insider, Wayne Friedman - Wednesday, December 11, 2024
For all premium video inventory including premium streaming, linear and others, arou ...
- OpenAI Releases Sora, Advertisers Gain Access To Text-To-Video AI
MediaDailyNews, Laurie Sullivan - Tuesday, December 10, 2024
OpenAI's text-to-video AI model enables advertisers to generate videos from text prompt ...
- WBD-Comcast TV Deal: What About TV Network Un-Carriage?
TV Watch, Wayne Friedman - Tuesday, December 10, 2024
Comcast will distribute WBD's Max and Discovery+ platforms. One analyst says T ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID Framework
MediaDailyNews, Laurie Sullivan - Friday, December 6, 2024
The tool aims to help ensure that video and TV ads a ...
- Google AI Advances Gemini Live In New Way To Talk With Search
Performance Marketing Insider, Laurie Sullivan - Friday, December 6, 2024
A new Google AI Mode code could be behind the latest relea ...
- AWS, Google Use AI For A New Spin On Searchable Video Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 3, 2024
Twelve Labs, a GAI startup working with AWS, developed technology that mak ...
- NBC Could Face Renewed Video Privacy Suit
MediaDailyNews, Wendy Davis - Friday, November 29, 2024
A class-action complaint alleging that NBC shared viewing data with Meta w ...
- Amazon Said To Announce GAI Video Search Analytics
MediaDailyNews, Laurie Sullivan - Thursday, November 28, 2024
Amazon's web services division reportedly is developing a generative AI video sear ...
- Casual B2B: Brands Are Advised To Humanize AI Mentions, Corporate Style
Email Insider, Ray Schultz - Tuesday, November 26, 2024
Messaging that simply refers to AI draws lower engagement and conversions, Vidm ...
- Agency Tech Giant Mediaocean Acquiring Innovid, Merging With Flashtalking
MediaDailyNews, Joe Mandese - Thursday, November 21, 2024
The acquisition has an equity value of $525 million, making it o ...
- Field Of View: Digital Ads Are Being Seen More Often
Publishing Insider, Ray Schultz - Wednesday, November 20, 2024
Viewability rates have gone up both for video and display, DoubleVerify repo ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: Report
MediaDailyNews, Colin Kirkland - Tuesday, November 19, 2024
The connection between an ad's cultural and personal relevance and the likeliho ...
- TikTok Makes AI-Powered Creative Studio Available To All Marketers
MediaDailyNews, Colin Kirkland - Friday, November 15, 2024
TikTok 's "Symphony Creative Studio" is an automated video-generation tool that ...
- YouTube Liaison Opens Up About The Algorithm
Performance Marketing Insider, Laurie Sullivan - Monday, November 18, 2024
How the algorithm works has been a secret at Google, but n ...
- YouTube Helps Brands Better Leverage Creator Content On Shorts
MediaDailyNews, Colin Kirkland - Wednesday, November 13, 2024
YouTube is rolling out a suite of new ad features to he ...