- Nielsen Strikes 'Four Screen' Measurement Deal With Roku
Television News Daily, Wayne Friedman - Thursday, September 29, 2022
The deal will provide "four-screen measurement" across traditional TV, CTV, desktop a ...
- Global, NA CTV 1H Programmatic Spend Up 30%+; 94% Of U.S. HHs Now Reachable
Digital News Daily, Karlene Lukovitz - Wednesday, September 28, 2022
Ad fraud is up slightly YoY, according to Pixalate's 1H CTV supp ...
- YouTube Shorts Monetization Could Be A 'Big Success,' Analyst Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 27, 2022
Google has built YouTube into the dominant player in the OTT vid ...
- TV Series, Movies From Video Games Rising, Now Average 20 Per Year
Television News Daily, Wayne Friedman - Wednesday, September 28, 2022
From 2013-2021, there were 183 video game-related movies and TV series, accordi ...
- Web3 App Brings Social Utility To Popular NFT Brands
Digital News Daily, Colin Kirkland - Monday, September 26, 2022
The mobile app brings brands and blue-chip NFTs into the web3 spac ...
- TikTok Increases Character Count In Posts - What This Means For Search And Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2022
The impact reaches far beyond TikTok's search-engine capabilities, and means it c ...
- CTV Drove Half Of CPGs' Video Ad Impressions In 2021
Video Insider, Karlene Lukovitz - Monday, September 26, 2022
That's up from 44% in 2020, reports Innovid. ...
- In-Game Ad Platform Bidstack Expands U.S. Operation, Hires Jude O'Connor As CRO
Digital News Daily, Colin Kirkland - Thursday, September 22, 2022
In-game ad and video-game monetization platform Bidstack announced Thursday that Jude O'Conn ...
- TikTok Updates Its Policies To Further Restrict Political Ads, Donations
Digital News Daily, Colin Kirkland - Thursday, September 22, 2022
TikTok will require that all accounts belonging to a government politician ...
- FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%
Advanced TV Insider, Karlene Lukovitz - Wednesday, September 21, 2022
Programmatic's share of U.S. ad views rose three percentage points in ...
- LinkedIn Urges Court To Reject Bid To Reinstate Lawsuit Over Metrics Errors
Digital News Daily, Wendy Davis - Wednesday, September 21, 2022
LinkedIn says it "immediately took steps to correct the errors, notify advertiser ...
- Could Netflix Take Ad Business From Facebook?
TV Watch, Wayne Friedman - Wednesday, September 21, 2022
TikTok's explosive growth poses a threat to social media platforms, but may ...
- NBA.com Sued For Allegedly Sharing Video Viewing Data With Facebook
Digital News Daily, Wendy Davis - Monday, September 19, 2022
An NBA.com subscriber claims in a class-action complaint that the organization violat ...
- Meta Introduces New Facebook Reels API
Digital News Daily, Colin Kirkland - Monday, September 19, 2022
Meta has announced a new Facebook Reels API that allows developers ...
- Walmart Connect Opens Door To Ad, Video Partnerships With TikTok, Snap, Roku, Others
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2022
Walmart on Tuesday introduced a series of "Innovation Partners" to support ...
- NBCU, Samsung Galaxy Launch Co-Branded 'Tonight' Show Video-Game Experience
Television News Daily, Wayne Friedman - Monday, September 19, 2022
NBCU and Samsung are launching a new "metaverse" video-game experience based arou ...
- TikTok's New Feature Is A Copycat Of BeReal
Digital News Daily, Colin Kirkland - Friday, September 16, 2022
TikTok onThursday announced a new feature closely resembling BeReal, a popular n ...
- Zoom May Add Email And Calendar Tools
Around the Net in Email, Ray Schultz - Friday, September 16, 2022
Zoom may be planning to take on Google Workspace and Microsoft Offi ...
- GMC Partners With Activision's Call Of Duty
Marketing Daily, Tanya Gazdik - Thursday, September 15, 2022
The GMC Hummer EV pickup is the first all-electric vehicle in t ...
- Indeed Partners With Insider To Create Interactive Hub For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
The interactive editorial hub will help SMBs improve their process for recruitin ...
- Zoom Is Back Up After Thursday Outage
Around the Net in Email, Ray Schultz - Thursday, September 15, 2022
Zoom Video Communications says it has resolved an issue that caused ...
- Pinterest Tackles Self-Doubt And Internet-Induced Anxiety In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 13, 2022
The campaign presents Pinterest as an "anti-don't" platform where people go ...
- Analysis Finds 'Issues' Ads Approaching Two-Thirds Of Political Ad Spending
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
Political advertising is looking to set records for the upcoming midterm electio ...
- Wehype Helps Brands, Creators Invest In Gaming
Digital News Daily, Colin Kirkland - Monday, September 12, 2022
Wehype provides an interface for creators and their talent managers to fi ...
- GM First To Use NBCUnified ID Platform For Targeting
Digital News Daily, Karlene Lukovitz - Tuesday, September 13, 2022
The advanced audience data partnership will enable GM to target the sma ...
- Ecommerce Brands' Q2 TikTok Ad Spend Up 60% QoQ
Video Insider, Karlene Lukovitz - Monday, September 12, 2022
In the first two quarters, ecommerce retailers spent $48.4 million on TikT ...
- Evergent And XroadMedia Form A Data Partnership
Email Marketing Daily, Ray Schultz - Thursday, September 8, 2022
Subscription management platform Evergent has formed a strategic partnership with XroadMedia ...
- 'Washington Post' And Newsy To Air Weekly Election Show
Publishers Daily, Ray Schultz - Tuesday, September 6, 2022
The 30-minute show will debut on the Newsy OTA broadcast network ...
- Volvo Partners With YouTube Creator
Marketing Daily, Tanya Gazdik - Friday, September 2, 2022
The effort is a first for the Swedish automaker, which aims ...
- 'Rings of Power' Scores Record 25M Viewers On Amazon Prime Video
Television News Daily, Wayne Friedman - Tuesday, September 6, 2022
Amazon says it broke "all previous records" on the first day ...