Nielsen has struck a deal with Roku to provide “four-screen measurement” across traditional TV, connected TV (CTV), desktop, and mobile in Nielsen Total Ad
Ratings.The measurement will allow TV advertising on the streaming app distributor to see deduplicated campaign reach and frequency across all four screens in the home.
The measurement will initially be available in Nielsen Total Ad Ratings and will be part of Nielsen’s upcoming Nielsen One, the measurement company's cross-media measurement platform
that will be released in December 2022.
The four-screen measurement is available on the Roku platform, including any TV advertising media running through Roku’s OneView
media selling platform and video inventory on the Roku Ad Framework for certified channels.
Since Roku started using Nielsen Digital Ad Ratings measurement in 2016, more than 200
advertisers have measured their TV streaming campaigns on Roku.
In 2021, Roku acquired Nielsen's advanced video advertising business, which includes s video automatic content
recognition (ACR) and dynamic ad insertion (DAI) technologies, the latter a a key piece of addressable advertising, for TV programmers.
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