- SVOD Cancellations, Additions Increasingly Driven By Price
Video Insider, Karlene Lukovitz - Tuesday, July 12, 2022
In April, free-trial offers were the No. 1 reason cited by SV ...
- Judge Throws Out Content Creators' First Amendment Claims Against YouTube
Digital News Daily, Wendy Davis - Friday, July 8, 2022
Siding with YouTube, a federal judge on Friday dismissed the bulk ...
- Cadillac Partners With Killer Mike
Marketing Daily, Tanya Gazdik - Tuesday, July 5, 2022
The spot aims to "celebrate bold, brilliant and bespoke musical pioneers a ...
- Crypto Exchange Binance Taps TikTok's Khaby Lame As Brand Ambassador
Digital News Daily, Colin Kirkland - Friday, July 1, 2022
As a brand ambassador, Khaby Lame will help explain what Web3 a ...
- Pandemic Behind, Weather Ahead Make Mixed Bag For VOD Providers
Video Insider, Nina Lentini - Tuesday, July 5, 2022
Recently, I poked around on my iPad for a movie I h ...
- Google Heroes Of Small Business Contest Awards $10,000 To Each Winner
Performance Marketing Insider, Laurie Sullivan - Friday, July 1, 2022
Google launched this week the first Heroes of Small Business sweepstakes a ...
- VideoAmp Now Integrated Into Mediaocean's Advertising Systems
Television News Daily, Wayne Friedman - Wednesday, June 29, 2022
Media measurement company VideoAmp will now be integrated as "currency" into Mediaocean ...
- Native Video Ads Beat Social On Brand Favorability: Study
Digital News Daily, Karlene Lukovitz - Wednesday, June 29, 2022
Native ads on the open web also outperformed ads on video platform ...
- CTV 'Upfront' Soars 35% To $6.41 Billion
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
CTV ad revenues are expected to rise another 35% to $8.14 billi ...
- YouTube BrandConnect Debuts Branded Shorts Packages In U.S. Following Successful Pilots
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 28, 2022
YouTube continues to explore ways to help marketers engage with consumers throu ...
- Let's Go To Video: Consumers Worldwide Say It Helps Them Shop Online
Email Insider, Ray Schultz - Monday, June 27, 2022
Product demonstration videos are popular, but unboxing videos are less so, Brightco ...
- YouTube Video Ad Spend Up 57% QoQ, to $482M, In Q1 2022
Digital News Daily, Karlene Lukovitz - Friday, June 24, 2022
Meanwhile, video spend without YouTube was down 56%, to $63 million. ...
- Entertainment, Media To Grow 7.3% In 2022, 5.1% In 2023 To $2.64 Trillion: PwC
MediaDailyNews, Wayne Friedman - Friday, June 24, 2022
The report says the changing entertainment/media business is now operating "from n ...
- RTL AdConnect Rebrands As RTL AdAlliance, Connects Brands With Europe
MAD, Fern Siegel - Wednesday, June 22, 2022
The alliance combines RTL AdConnect, G+J I|MS, and Smartclip's sales and med ...
- Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On Mobile
Mobile Insider, Joe Mandese - Thursday, June 23, 2022
Nestle has been testing mono sound and digitally compressed video on mobil ...
- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- Netflix Talking Ad Partnership With Google For Streaming Ad Option: CNBC
Television News Daily, Wayne Friedman - Wednesday, June 22, 2022
Netflix co-CEO Ted Sarandos is scheduled to appear Thursday on a Cann ...
- The Business of Digital Video in a Shifting Media Landscape
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
NowThis pioneered social video news distribution to capture young audiences where th ...
- Microsoft, Meta And Others Create Metaverse Standards Forum
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 21, 2022
Adobe, Epic Games, Meta, Microsoft and more than 30 companies and organizatio ...
- VidMob Introduces Platform To Analyze The Creative's Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 20, 2022
Vidmob plans to announce an SaaS platform that will enable marketers ...
- Sell-Side Platform Magnite 'Certifies' 5 Companies For 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2022
The certification comes as Magnite looks to make measurement easier for i ...
- Facebook To Change Feed To Mimic TikTok's
Digital News Daily, Karlene Lukovitz - Thursday, June 16, 2022
After adding short-form video feature Reels to Facebook, Meta is now planni ...
- Katz Media, MadHive Team For New Political Ad Partnership
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
The companies say the deal will create the largest local CTV marketpla ...
- Snap Brings 'Mind Ordering' To Domino's Lovers With New AR Lenses
Digital News Daily, Colin Kirkland - Tuesday, June 14, 2022
The lenses feature a link inviting Snapchatters to learn more about Domino ...
- Google To Reportedly Let Ad Rivals Place YouTube Ads In EU Antitrust Probe
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 13, 2022
Google's parent company Alphabet will allow rival ad intermediaries to place a ...
- FuboTV Picks Up FASTs From Transformed 'Legacy' Publisher TMB
Video Insider, Karlene Lukovitz - Monday, June 13, 2022
Four FASTs from the now mostly digital parent of Reader's Digest a ...
- web3: Three Ways To Prepare For What's Next
Digital News Daily, Barry Lowenthal - Thursday, June 9, 2022
Web3, built using blockchain technology, promises a decentralized peer-to-peer web (no mo ...
- Sports TV Advertising Adds Unique Reach To Campaigns
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports TV advertising in particular adds unique reach -- while programmatic ...
- Vimeo Launches Interactive Video Capabilities
Digital News Daily, Karlene Lukovitz - Wednesday, June 8, 2022
Vimeo has integrated the capabilities from Wirewax, which it acquired last Novem ...
- Customer Satisfaction Scores Vary For Top Streaming Brands: Study
TVBlog, Adam Buckman - Wednesday, June 8, 2022
Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock a ...