- Two-Thirds Of Marketers Plan To Invest More In Social, Web3
Digital News Daily, Colin Kirkland - Monday, June 6, 2022
About 67% of 500 marketers recently polled by Sprout Social plan ...
- More AVOD Inventory: Roku Channel Bows U.S. Hispanic Hub; Future Today Offers Direct CTV Buys
Video Insider, Karlene Lukovitz - Tuesday, June 7, 2022
The inventory and buying options available to marketers on AVODs and FAS ...
- Meta Announces Facebook, Instagram Reels Updates To Boost Use And Discovery
Digital News Daily, Colin Kirkland - Friday, June 3, 2022
Instagram and Facebook Reels will be updated with a range of n ...
- Neuro-Insight Shows How The Brain Reacts To Sound In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
Audio can change the way consumers feel about a brand. Recent studi ...
- Nearly 90% Of U.S. Households Have At Least 1 Internet-Connected TV Device, Study Finds
Television News Daily, Wayne Friedman - Friday, June 3, 2022
U.S. connected TV devices have grown nearly 70% over the past fi ...
- New Platform Lets Game Creators Monetize With Non-Disruptive Ads
Digital News Daily, Colin Kirkland - Thursday, June 2, 2022
Tech platform 4D Sight announced today the beta launch of a n ...
- CTV Upfront Ad Spending To Rise 35% To $6.41B This Year: eMarketer
Television News Daily, Wayne Friedman - Thursday, June 2, 2022
One-third of the projected $18.9 billion in CTV and streaming ad reven ...
- Huge Profit Expanding Beyond the Majority
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
In the world of politics where profit doesn't come from financial gai ...
- Avocados From Mexico Scores Big Driving Brand Performance via Innovation
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services Company
The MediaPost Cases, Lisa Singer - Tuesday, June 21, 2022
Jackson Hewitt created an integrated brand campaign to educate people about t ...
- TikTok Q&A: Seizing Your Viral Moments
The MediaPost Cases, Lisa Singer - Tuesday, June 21, 2022
Carpe TikTok. Kendra Scott's social media team did exactly that when wom ...
- Video as the Content Marketing Model for Multicultural
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
For brands to effectively embrace a Multicultural world they need to accurate ...
- Selling In-House, In-House
The MediaPost Cases, Lisa Singer - Tuesday, June 14, 2022
Hunter Douglas has been on a five-year journey of bringing ever mo ...
- Gen Zers: How Much TV Will They Watch -- Along With Other Digital Platforms?
TV Watch, Wayne Friedman - Friday, June 3, 2022
A Horowitz Research October study of Gen Z shows that 45% sti ...
- Netflix's 'Stranger Things' Sees Massive Global Viewing For A Record Season Opening Week
Television News Daily, Wayne Friedman - Tuesday, May 31, 2022
Season Four of "Stranger Things" posted a record total of 286.8 milli ...
- Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'
Television News Daily, Wayne Friedman - Friday, May 27, 2022
"CTV is fraudsters' favorite environment due to high CPMs, low transparency, a ...
- Trump Media Group To 'Embrace' Pro-Gun Programming For Streaming Service: SEC Filing
Television News Daily, Wayne Friedman - Friday, May 27, 2022
It intends to offer programs including, but not limited to blue coll ...
- Originals, Exclusives Now The Majority Of Netflix's U.S. Catalog
Video Insider, Karlene Lukovitz - Tuesday, May 31, 2022
Under current growth rates, 75% of the movies and TV seasons availab ...
- Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
MoffettNathanson Research projects that the major four U.S. broadcast networks will si ...
- Gun-Related Messaging, Images: A Broader Perspective For The Long Term
TV Watch, Wayne Friedman - Friday, May 27, 2022
Ads featuring politicians brandishing guns are played on TV networks and station ...
- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
Most WFA members say they're in "trial mode," but project big jum ...
- CTV Projected To Grow 33% In 2022 To $19B: What If It Was All Bought In TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 26, 2022
No matter what path you pick, the growth rate is expected ...
- 'Slight Recession' Weighing On Internet Stocks, Per Analyst Firm
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 25, 2022
Baird Capital Analysts late Tuesday lowered stock estimates for a majority ...
- CTV Impressions Rebound, Gain More Share In Q1, Media Aggregators' Buying Ramps Up
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
The turnaround was driven by growth in marketers using CTV vs. oth ...
- Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Marketing budgets climbed to 9.5% of total company revenue in 2022 ...
- Analysis Uncovers Demos, Affinities Of Streaming Free-Trial Junkies
Video Insider, Karlene Lukovitz - Tuesday, May 24, 2022
Some insights from AI company Helixa may help streaming services keep the ...
- Amazon Beams New Prime Video Show Into Space
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 22, 2022
Amazon tried a unique approach to marketing a new Prime Video sh ...
- Streaming Time Grows With Smart TV Ownership Worldwide
Research Intelligencer, - Friday, May 20, 2022
Smart TVs posted the biggest increase in streaming time, with a 3 ...
- Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV Audiences
Television News Daily, Wayne Friedman - Friday, May 20, 2022
Nielsen says this gives media buyers and advertisers an easier way ...