- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To Cannabis
Data & Programmatic Insider, Laurie Sullivan - Monday, October 10, 2022
NBTV built a network to responsibly promote and sell alcohol and wi ...
- Experiential Rebounds, Surges Double-Digits In Years Following Pandemic
MediaDailyNews, Joe Mandese - Monday, October 10, 2022
U.S. spending will rise 13.7% to $35.65 billion, while worldwide spending wi ...
- Younger Holiday Shoppers Show Greater Preference For Video Content
Research Intelligencer, Robert Williams - Thursday, October 6, 2022
About two-thirds of Gen Z-ers and millennials said they'd rather look ...
- DoubleVerify Launches Attention Measurement, Mondelez First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
DoubleVerify on Wednesday announced the launch of the DV Attention Lab wi ...
- Vizio Ads Pulls In $200M In Upfront TV Commitments
Television News Daily, Wayne Friedman - Thursday, October 6, 2022
Vizio Ads says it has completed upfront TV "commitments" totaling $200 milli ...
- Nielsen Adds 'Always On' Measurement To Digital Ad Ratings For YouTube Campaigns
Digital News Daily, Karlene Lukovitz - Wednesday, October 5, 2022
Continuous measurement is designed to eliminate manual tagging and deliver more da ...
- Streaming, Other Gift Subs Expected To Soar This Holiday Season
Digital News Daily, Karlene Lukovitz - Wednesday, October 5, 2022
Streaming video is the most-cited type of subscription for both giving a ...
- Hispanic Audiences Tend To Spend Much Of Their TV Time Streaming
Research Intelligencer, Robert Williams - Wednesday, October 5, 2022
Netflix and YouTube are the most popular streaming services among Spanish-speaking consume ...
- VideoAmp Launches Second-By-Second Audience Measurement
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
Ad-measurement platform VideoAmp says the measurement tool combines data from smart ...
- Google Hit With Privacy Suit Over Streaming Video Rental Records
Digital News Daily, Wendy Davis - Monday, October 3, 2022
A Minnesota resident is suing Google for allegedly violating a state priva ...
- Interactive Ad Platform Intros Lowest Price Verification For Shoppable Videos
Digital News Daily, Karlene Lukovitz - Tuesday, October 4, 2022
Brands can opt to have their videos highlight lowest-price local retailer wi ...
- Microsoft Releases Performance Max Import And Other New Product Updates
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 4, 2022
Microsoft is releasing several new updates to make it easier for markete ...
- First 3 Weeks Of Amazon Prime's 'TNF' Averages 11.9M Viewers
Television News Daily, Wayne Friedman - Monday, October 3, 2022
Three weeks into its exclusive airing of NFL's "Thursday Night Football," Amaz ...
- Content Piracy: Four in 10 Engage In It; 23% Think It's OK
Video Insider, Karlene Lukovitz - Tuesday, October 4, 2022
The increasingly fragmented streaming environment has accelerated an already serious problem. ...
- OTT Is Fastest-Growing Media Segment For Local Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 3, 2022
OTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- Polestar Plans Live-Stream For Launch Event
Marketing Daily, Tanya Gazdik - Saturday, October 1, 2022
The automaker is calling the Polestar 3 "The SUV for the Electr ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- TikTok Releases Community Guidelines Enforcement Report
Digital News Daily, Colin Kirkland - Thursday, September 29, 2022
TikTok removed over 113 million video clips from April-June this year ...
- FreeWheel, Comscore Launch Advanced CTV Contextual Targeting
Digital News Daily, Karlene Lukovitz - Thursday, September 29, 2022
Users of FreeWheel's DSP now have access to Comscore's predictive audience profili ...
- Mobile Advertising's Lagging Indicators
Mobile Insider, Joe Mandese - Thursday, September 29, 2022
"The targeting reach of social apps is hurt by the update ...
- Nielsen Strikes 'Four Screen' Measurement Deal With Roku
Television News Daily, Wayne Friedman - Thursday, September 29, 2022
The deal will provide "four-screen measurement" across traditional TV, CTV, desktop a ...
- Global, NA CTV 1H Programmatic Spend Up 30%+; 94% Of U.S. HHs Now Reachable
Digital News Daily, Karlene Lukovitz - Wednesday, September 28, 2022
Ad fraud is up slightly YoY, according to Pixalate's 1H CTV supp ...
- YouTube Shorts Monetization Could Be A 'Big Success,' Analyst Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 27, 2022
Google has built YouTube into the dominant player in the OTT vid ...
- TV Series, Movies From Video Games Rising, Now Average 20 Per Year
Television News Daily, Wayne Friedman - Wednesday, September 28, 2022
From 2013-2021, there were 183 video game-related movies and TV series, accordi ...
- Web3 App Brings Social Utility To Popular NFT Brands
Digital News Daily, Colin Kirkland - Monday, September 26, 2022
The mobile app brings brands and blue-chip NFTs into the web3 spac ...
- TikTok Increases Character Count In Posts - What This Means For Search And Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2022
The impact reaches far beyond TikTok's search-engine capabilities, and means it c ...
- CTV Drove Half Of CPGs' Video Ad Impressions In 2021
Video Insider, Karlene Lukovitz - Monday, September 26, 2022
That's up from 44% in 2020, reports Innovid. ...
- In-Game Ad Platform Bidstack Expands U.S. Operation, Hires Jude O'Connor As CRO
Digital News Daily, Colin Kirkland - Thursday, September 22, 2022
In-game ad and video-game monetization platform Bidstack announced Thursday that Jude O'Conn ...
- TikTok Updates Its Policies To Further Restrict Political Ads, Donations
Digital News Daily, Colin Kirkland - Thursday, September 22, 2022
TikTok will require that all accounts belonging to a government politician ...
- FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%
Advanced TV Insider, Karlene Lukovitz - Wednesday, September 21, 2022
Programmatic's share of U.S. ad views rose three percentage points in ...