- Integral Ad Science And Anzu Partner To Measure Media Quality For In-Game Ads
Digital News Daily, Colin Kirkland - Thursday, July 28, 2022
The partnership with in-game advertiser Anzu aims to give brand and agen ...
- Kardashian Clout: Instagram Kills Video-Pushing Feed Test
Digital News Daily, Karlene Lukovitz - Friday, July 29, 2022
Instagram is cancelling the test a few days after Kylie Jenner a ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
The average CPM for programmatic OOH inventory increased from $7.10 in ...
- Gamers' Acceptance Of Ads Is Mixed, But Tracking Is Deemed Dirty Pool
Mobile Insider, Karlene Lukovitz - Wednesday, July 27, 2022
Perceptions of widely disliked standard in-game video ads have improved marginally, a ...
- 'Washington Post' Appoints Michael Cadenhead as Politics Editor Of Video
Publishers Daily, Ray Schultz - Wednesday, July 27, 2022
Cadenhead joins the 'Post' from 'Politico,' where he was a video produc ...
- Young Gamers Are Embracing The Metaverse, Study Shows
Digital News Daily, Colin Kirkland - Tuesday, July 26, 2022
A report from Bain & Company shows young gamers are spending mo ...
- YouTube Ad Slowdown Coincides With Gen Z Shift From Google Search
Digital News Daily, Karlene Lukovitz - Wednesday, July 27, 2022
YouTube's ad revenue growth fell short of analysts' expectations again in Q ...
- Consumers Value Ad-Supported, As Well As Ad-Free, Streaming Services
Research Intelligencer, - Wednesday, July 27, 2022
Media companies should offer both kinds of streaming services to maximize the ...
- Google Fined $34M By Russia, Claiming Abuse Of Dominant Video Hosting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2022
Alphabet is scheduled to release Q2 2022 earnings Tuesday. That didn't st ...
- Creators Can Now Earn Ad Revenue From Licensed Music In Facebook Videos
Digital News Daily, Colin Kirkland - Monday, July 25, 2022
The new Music Revenue Sharing initiative will invite creators on Facebook ...
- How Marketers Are Reassessing Their Budgets As The Economy Dips
Marketing Daily, Todd Wasserman - Monday, July 25, 2022
How can marketers navigate the new TV landscape increasingly dominated by over-the-t ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239M
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The deal is intended to expand Tremor's demand-side market share, the compa ...
- YouTube's Creative Ecosystem Contributed $25B To U.S. GDP
Performance Marketing Insider, Laurie Sullivan - Friday, July 22, 2022
The Oxford Economics Study - The State of The Creator Economy ...
- New Bill Would Abolish Arbitrary Data Caps
PolicyBlog, Wendy Davis - Thursday, July 21, 2022
The Uncap America Act, unveiled by Senators Ray Lujan and Cory Booke ...
- Google Launches Ad-Creation Tools, Resets Improvements For Gmail, Calendar
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 20, 2022
Google on Wednesday announced three ad creation tools to make collaboration easie ...
- Amazon Prime Video Redesigns, Spotlights Top 10 Most-Viewed
Digital News Daily, Karlene Lukovitz - Tuesday, July 19, 2022
Redo includes easier access to live programming, including sports -- a maj ...
- Monica Rodman To Serve As 'Washington Post' Video Editor
Publishers Daily, Ray Schultz - Monday, July 18, 2022
Rodman will work with the paper's Help Desk team to write script ...
- Disney Upfront Reaches Record $9B
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Disney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- OTT Is Fastest-Growing Local Ad Channel, Set To Hit $2B+ In 2022
Video Insider, Karlene Lukovitz - Monday, July 18, 2022
The mid-Atlantic leads in growth, with a projected 53% CAGR between 20 ...
- Google Ads Creative Studio Launches With Custom Video And Display Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
Google released Ads Creative Studio on Thursday after announcing it last yea ...
- Worthy Mention..Or Not? Streaming Gains More Steam Amidst Emmy Nominations
TV Watch, Wayne Friedman - Friday, July 15, 2022
The shift to streaming was highlighted in 2018, when Amazon Prime Video ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Video Vagaries: Brands Face Barriers To Production And Updating
Email Insider, Ray Schultz - Wednesday, July 13, 2022
Email is the top channel, followed closely by social, SundaySky reports. ...
- TikTok Launches Education Program To Prepare SMBs To Advertise On Its Platform
Digital News Daily, Colin Kirkland - Monday, July 11, 2022
TikTok announced a free program Monday that aims to educate small business ...
- Gen Z Wants Video And Personalization, But Is Less Interested In Email
Email Marketing Daily, Ray Schultz - Tuesday, July 12, 2022
Young people and high earners share video and personalization preferences, Idomoo repo ...
- TikTok Introduces Inventory Filters
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 12, 2022
TikTok now offers an Inventory Filter for ads to help brands ensu ...
- Google To Release Video Page Indexing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
Google began rolling out a video indexing report in Search Console ...
- Video Streamers' Paid Ad Spend Up 38% In Q2, But Lower Media Value From TV Net Promos
Television News Daily, Wayne Friedman - Monday, July 11, 2022
Video streaming platforms ramped up paid ad spend by 38% in ...
- Experimenting with Shoppable Video
The MediaPost Cases, Lisa Singer - Friday, August 19, 2022
For a 220 years-young brand like the New York Post, innovation, adaptatio ...
- SVOD Cancellations, Additions Increasingly Driven By Price
Video Insider, Karlene Lukovitz - Tuesday, July 12, 2022
In April, free-trial offers were the No. 1 reason cited by SV ...