- New 'Max' Hikes Price With Expanded Roster Of Films/TV Shows
Television News Daily, Wayne Friedman - Monday, May 22, 2023
Beginning May 23, the WBD streaming service rebranded as "Max" will boo ...
- Conan Goes Away, Comes Back With New HBO Max Show
TVBlog, Adam Buckman - Tuesday, May 23, 2023
Warner Bros. Discovery has ordered Conan O'Brien to go away, but ...
- Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad Platform
Television News Daily, Wayne Friedman - Wednesday, May 17, 2023
WBD is starting up an in-house, programmatic and direct deal-making platform call ...
- We Are, Er, TNN?
Marketing Politics Weekly, Joe Mandese - Wednesday, May 17, 2023
On the morning of parent Warner Bros. Discovery's upfront, CNN has be ...
- Warner Bros. Discovery Adds 6 New Measurement 'Partners' Heading Into Upfront
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
New measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQ ...
- WBD's New Streamer Name Max Says It All Without Plus Sign
TVBlog, Adam Buckman - Friday, April 14, 2023
The brand-naming of Warner Bros. Discovery's new streaming service Max stands o ...
- Despite Massive Concentration Of Seller Power, Brian Wieser Sees No Change In Control Of Ad Biz
MediaDailyNews, Joe Mandese - Tuesday, April 11, 2023
His 20-year analysis shows the Big 4's share of global ad spendi ...
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
Television News Daily, Wayne Friedman - Monday, March 20, 2023
Warner Bros. Discovery says it will partner with Comscore and VideoAmp f ...
- 'The Flash' Scores Top Spot As Super Bowl Ad-Engagement Winner
Television News Daily, Wayne Friedman - Tuesday, February 14, 2023
Three of the top spots for online engagement for this year's Sup ...
- U.S. Ad Market Still Weak In Q4, 'Small Green Shoots' In Q1: WBD's Wiedenfels
Television News Daily, Wayne Friedman - Friday, January 6, 2023
The weak national TV ad market in the latter half of ...
- Paramount's Chopra: Ad Market Weak, But Not Worse Than During Pandemic
Television News Daily, Wayne Friedman - Wednesday, November 16, 2022
"There are some who have suggested that the current environment is wor ...
- Warner Bros. Discovery's Zaslav: TV Ad Market 'Very Weak'
Television News Daily, Wayne Friedman - Tuesday, November 15, 2022
David Zaslav said the ad market now is "weaker than it w ...
- Warner Bros. Discovery Promotes Strobel To EVP, Ad Sales
Television News Daily, Wayne Friedman - Wednesday, November 9, 2022
Strobel, who was SVP ad sales for Warner Bros. Discovery Sports, ...
- Warner Bros. Discovery Q3: TV Network Ads Down 14%, D2C Subs Up 2.8M
Television News Daily, Wayne Friedman - Friday, November 4, 2022
For Q3, overall business revenue dropped 8% to $9.8 billion, while ...
- Warner Bros. Discovery Takes Eye-Opening $2B To $2.5B In Writedowns
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
Warner Bros. Discovery expects up to $4.3 billion overall in restructuring charg ...
- Warner Bros. Announces Gamified 'Lord of the Rings' NFT Bundles
Digital News Daily, Colin Kirkland - Friday, October 21, 2022
This is the first release of a movie by a major stud ...
- Another Big TV/Media Merger -- Even Bigger Than Warner Bros. Discovery? Why Not?
TV Watch, Wayne Friedman - Friday, September 23, 2022
Could there be an even bigger media merger than the recently complet ...
- Warner Bros. Discovery Revamps Senior Ad Executive Team
Television News Daily, Wayne Friedman - Wednesday, July 27, 2022
The biggest moves will come with realignment as Jon Diament, Karen Grinth ...
- Netflix New Ad-Supported Content: Legacy TV Streamers Have A Leg Up
TV Watch, Wayne Friedman - Thursday, July 14, 2022
Netflix reportedly now needs to renegotiate deals with Hollywood studios, which th ...
- Limited Ad-Supported Streaming Will Drive More Competition: Zaslav
Television News Daily, Wayne Friedman - Thursday, April 28, 2022
Limited advertising on premium streaming services may seem like a hindrance ...
- Stankey: HBO Max Is Limiting Password 'Abuse' Behind The Scenes
Digital News Daily, Karlene Lukovitz - Friday, April 22, 2022
The streaming service -- now owned by Warner Bros. Discovery -- h ...
- Linear TV Still Top Priority For Warner Bros. Discovery, Analyst Says
Television News Daily, Wayne Friedman - Tuesday, April 12, 2022
Linear TV networks under the new company including TNT, TBS, CNN a ...
- Merger Complete, Warner Bros. Discovery Enters Tough Streaming Race
Television News Daily, Wayne Friedman - Friday, April 8, 2022
Combined revenue for Warner Bros. Discovery is estimated to be $49.8 billi ...
- Perrette, Finch To Expand Roles At New Warner Bros. Discovery
Digital News Daily, Karlene Lukovitz - Thursday, April 7, 2022
JB Perrette will become CEO and president, Warner Bros. Discovery Global Streami ...
- New Warner Bros. Discovery Senior Executive Team Announced
Television News Daily, Wayne Friedman - Thursday, April 7, 2022
Just days before the closing of its merger, the new Warner Bro ...
- When Worlds Collide: Discovery's Takeover Of WarnerMedia
TVBlog, Adam Buckman - Friday, April 8, 2022
The merger of Discovery Inc. and WarnerMedia would seem at first ...
- Kilar, Sarnoff, Forssell Exit WarnerMedia Ahead Of Discovery Merger
Digital News Daily, Karlene Lukovitz - Wednesday, April 6, 2022
The official close of the $43-billion merger is now expected by week ...
- DirecTV Starts DirecTV Advertising, Leifer To Head Up New Division
Television News Daily, Wayne Friedman - Friday, April 1, 2022
DirecTV is starting its own ad sales team headed by DirecTV ...
- CNN+ Launches Sans Roku, Android TV, Google TV Support
Digital News Daily, Karlene Lukovitz - Thursday, March 31, 2022
Like HBO Max's launch, the lack of a distribution deal with Ro ...
- 'The Batman' Stays Strong At Box Office, National TV Marketing Grows
Television News Daily, Wayne Friedman - Sunday, March 13, 2022
"The Batman," now in its second week of theatrical release, continues i ...