- Study: TikTok Ranks High For Driving Female Gen Z Purchases
Marketing Daily, Steve Ellwanger - Wednesday, May 26, 2021
Gen Z is also "keenly aware of product packaging and the messag ...
- Outdoor Brand REI Launches Unit To Produce Content To Support Climate, Inclusion
Publishers Daily, Ray Schultz - Wednesday, May 26, 2021
With over 20 million members, the REI Co-op seeks to create film ...
- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- Agencies, Media Companies Team On Study Probing COVID-19 Impact On Working Women
Mediapsssst, Richard Whitman - Monday, May 17, 2021
The study is part of NYWICI's #WOMENHEARD initiative, and the idea ...
- VW, Formula E and FIA Racing Support Women
Marketing Daily, Tanya Gazdik - Wednesday, May 12, 2021
The automaker will also direct $150,000 of its U.S. Soccer sponsorship ov ...
- Home Siding Company Shifts Focus To Female Consumers
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2021
The effort is a "significant pivot" from a trade-focused, business-to-business approach ...
- Media Firm Bonnier Launches A Diversity Service
Publishers Daily, Ray Schultz - Monday, April 12, 2021
Subha V. Barry has been tapped as CEO of Seramount, the n ...
- Sexism In Advertising Is (Still) Not So Sneaky
Marketing Daily, Tim Parkin - Thursday, April 8, 2021
As long as society remains largely numb to sexist messages, the probl ...
- Tegna Starts Twist, Lifestyle Local Digital-Based TV Network
Television News Daily, Wayne Friedman - Monday, April 5, 2021
Twist's programming includes leading off-cable TV network reality and unscripted TV show ...
- Study Finds Women Hold Brands Accountable For Inaccurate Portrayals In Ads
MAD, Steve McClellan - Wednesday, March 31, 2021
Boomers and Gen Z are the most likely to hold brands accountab ...
- Agencies Continue To Support Women With Advocacy Projects
MAD, Larissa Faw - Friday, March 26, 2021
More campaigns released to elevate women and their concerns as Women's Histo ...
- Publications Worldwide Lag In Hiring Women As Top Editors
Publishers Daily, Ray Schultz - Thursday, March 11, 2021
There are many more women in journalistic roles than chief editorial title ...
- #WomenOwnWednesday Effort By Verizon Includes A 'Career Engine'
Marketing Daily, P.J. Bednarski - Wednesday, March 10, 2021
Verizon Women's CoLab, which it calls a "collaborative career engine," pledged ...
- Porsche, Mini, Honda Celebrate International Women's Day
Marketing Daily, Tanya Gazdik - Monday, March 8, 2021
Porsche is hosting an invitation-only driving event for high-achieving women at t ...
- Agencies Launch Projects Celebrating International Women's Day
MAD, Larissa Faw - Friday, March 5, 2021
Design studio This Thing of Ours, for example, is teaming with ...
- Lego, Barbie, Betty Crocker, Kind Celebrate International Women's Day
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 8, 2021
To help parents encourage their girls to keep building, Lego's featuring ...
- British Magazine 'Woman & Home' Debuts Digital Soft Launch In U.S.
Publishers Daily, Ray Schultz - Wednesday, February 10, 2021
In the works are email newsletters and events. But the venerable tit ...
- Agencies Support Female Empowerment Projects
MAD, Larissa Faw - Monday, February 8, 2021
In the lead-up to Women's History Month, agencies are launching empowerment-themed progra ...
- 'InStyle' Collaborates With Denim Brand Mother
Publishers Daily, Sara Guaglione - Friday, January 8, 2021
The 'Badass Women' franchise was created in 2018 to celebrate women w ...
- Girls Who Code Breaks The Internet
MAD, Larissa Faw - Tuesday, December 8, 2020
The "Missing Code" campaign introduces a dystopian world with a broken, glitc ...
- PopSugar Launches Women's-Health Vertical With TherapeuticsMD
Publishers Daily, Sara Guaglione - Tuesday, October 27, 2020
The hub, called "Full Disclosure," features, expert advice, a podcast and person ...
- Ad Condemns Trump's Misogynistic Treatment Of Women
MAD, Steve McClellan - Friday, October 16, 2020
In the ad Trump is seen calling women "fat," Ugly" and "stupid ...
- NowThis Announces Event Franchise, Group Nine Hires GM, Multicultural Brand Partnerships
Publishers Daily, Sara Guaglione - Monday, October 12, 2020
The first NowThis Next event will be hosted in partnership with Vit ...
- Addressing Social Issues In Gaming And Esports: A Work In Progress
Digital News Daily, Zach Oscar - Tuesday, October 6, 2020
Social issues around race, sexism, and representation are also present in t ...
- Female Biz Owners See COVID-19 As A Turning Point For Betterment
MAD, Larissa Faw - Tuesday, September 22, 2020
Seventy-two percent of women thinking about starting a business are now ev ...
- Women Of Email Names Holmgren, Holobach And Parker To Board
Email Marketing Daily, Ray Schultz - Monday, September 21, 2020
Co-founder Laura Atkins will step down as board member at large, t ...
- Sally Holmes Named EIC Of 'Marie Claire,' Aya Kanai Heads To Pinterest
Publishers Daily, Sara Guaglione - Wednesday, September 16, 2020
Prior to 'Marie Claire,' Kanai spent nearly 20 years as an edit ...
- 'Refinery29,' 'Elle Decor' Get New Editor In Chiefs
Publishers Daily, Sara Guaglione - Thursday, September 10, 2020
Millennial women-focused fashion and beauty site Refinery29 tapped Simone Oliver as n ...
- Female Authors 'Reclaim' Their Names With Republished Novels
MAD, Larissa Faw - Tuesday, August 25, 2020
The "Reclaim Her Name" initiative, developed with VMLY&R, republishes 25 novels previous ...
- With New Olay Campaign, P&G Targets The STEM Gap
Marketing Daily, Sarah Mahoney - Wednesday, August 26, 2020
The clever new print campaign, partially written in computer code, is design ...