TVBlog
In the 1950s, an actor welcomed audiences to a program with "Good Evening, I am Ronald Reagan, speaking for General Electric." A half-century later, Coke branding became a staple of … Read the whole story
After several weeks of incendiary comments, Charlie Sheen has been removed from his starring role on CBS hit "Two and a Half Men." Series … Read the whole story
"We've done a great deal of research to uncover 10 key markets that drive over 50% of revenue," Lee tells Marketing Daily. "We know … Read the whole story
National cable spot advertising rep NCC Media has now formalized its new local TV sales effort. Now called "I+" (Interconnected Plus), it adds millions … Read the whole story
- Nielsen Gets A Rating: Analysts Say It's A 'Buy' Due To Market Dominance, Staggered Client Contracts
Wall Street securities firm Deutsche Bank has initiated coverage of Nielsen Co. with a "buy" rating, and a 12-month price target of $34 a … Read the whole story
Woman's Day will be integrated into several episodes of the comedy hit "Hot in Cleveland" this summer, part of an unusual arrangement that has … Read the whole story
Comcast is straddling two burgeoning marketplaces -- Spanish-language media and video-on-demand -- with this week's launch of Xfinity TV, a cross-platform Spanish-language entertainment package … Read the whole story
The National Hockey League will tout the 2011 Stanley Cup Playoffs via an ad campaign to run on NBC Sports, which is broadcasting the … Read the whole story
With less competition on this first Thursday night in March, Fox's "American Idol" just stepped on the gas, improving its already dominant ratings from … Read the whole story
Viacom CEO Philippe Dauman reiterated Monday how the company's commitment to research has helped resuscitate networks such as MTV. One emphasis has been a … Read the whole story
Even with a stronger economy, Entravision, which operates a slew of Univision affiliates, saw ad dollars come in flat for its TV stations in … Read the whole story
MTV executive Dan Lovinger will take over sales at NBCUniversal's Telemundo. As EVP, he will oversee sales for the Telemundo network, as well as … Read the whole story
- COMMENTARY
Melo made his Knicks debut a couple of weeks ago, and Jimmy Dolan's critics were silenced, at least for the moment. What's this have … Read the whole story
- COMMENTARY
The pressure is on public broadcasting. Some in Congress already believe there are too many TV and video networks, stations, and digital areas, a … Read the whole story
- COMMENTARY
For those of us who are in the business of television, Nielsen is, for better or for worse, a large part of our daily … Read the whole story
- COMMENTARY
We may be well into the digital content age, but with traditional cable networks -- or for that matter, any TV networks -- it … Read the whole story
- COMMENTARY
"Treat me with relevance." That's what consumers want these days, Coca-Cola marketing exec Wendy Clark told attendees at the IAB Annual Leadership Meeting in … Read the whole story
- COMMENTARY
We know them as "MSO," "Satco" and "Telco." These are the companies who are considered the "data originators" -- those that are at the … Read the whole story
- COMMENTARY
TV buzz counts for a lot these days. And maybe Charlie Sheen has figured it out. With that in mind -- separate from all … Read the whole story
