Television News Daily
Friday, December 20, 2013
  • Cable TV Dominates Social Media Buzz

    While the top TV shows this year in terms of viewing were dominated by NFL football, it was a number of cable TV dramas ... Read the whole story

  • Cable TV, Digital Record Biggest Media Spend

    November witnessed a 4% hike in overall media spending -- with cable TV and digital the strongest categories. Cable TV had an 11% hike, ... Read the whole story

  • Walmart Tops Holiday Ads; Honda Tops Auto TV Ads

    Advertising analytics firm Ace Metrix said that the big-box chain's position on its most-popular list evinces the power of family, food and philanthropy during ... Read the whole story

  • News Corp. Acquires Storyful For $25 Million

    Strengthening its native advertising, video and social media efforts, News Corp. is buying Ireland-based Storyful for about $25 million. The Dublin-based start-up helps publishers ... Read the whole story

  • Content Generation Not Easy, Driving Wave Of M&A

    In the current environment of big-time media mergers and acquisitions, some analysts believe the next wave will be new TV/media distributors and operators buying ... Read the whole story

  • Will Overpersonalization Hurt Mass TV Content?

    Reed Hastings, chief executive officer of Netflix, is concerned that "overpersonalization" of media might create borders where viewers will never sample new TV or ... Read the whole story

  • How Big Will The Digital Video Currency Market Be?

    I believe that the digital video currency market will be much bigger than the TV currency market, and that a market leader like Nielsen ... Read the whole story

  • A Tale Of Two Ads

    If you're a teen marketer, no doubt you've noticed that most teens seem to have their eyes glued to a phone, gaming system, or ... Read the whole story

  • Getting Started In Video Production

    As the Web has wholeheartedly embraced video for both content and advertising, more small-business owners are looking to make their mark here. But that ... Read the whole story