by Wayne Friedman
The U.S. cable industry is moving toward further consolidation. The fourth-biggest U.S. operator, Charter Communications, has agreed to buy Bright House Networks, the sixth-biggest … Read the whole story
by Tyler Loechner
Starcom MediaVest Group on Tuesday announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad … Read the whole story
by Katy Bachman
The technology that advertisers use may have changed, but the Federal Trade Commission's mission remains the same. That was the main message in FTC … Read the whole story
by Wayne Friedman
Comcast Corp., the biggest U.S. cable operator, will invest $4 billion in a new "entrepreneurial" company led by its chief financial officer. Michael Angelakis, … Read the whole story
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by Wayne Friedman
Two weekend cable network franchises showed big efforts on the weekend -- a big NCAA March Madness game on TBS and a "Walking Dead" … Read the whole story
by Tyler Loechner
Sovrn, a supply-side platform (SSP), on Tuesday announced the launch of new video ad units that can be traded programmatically. Included is an in-banner … Read the whole story
by Karl Greenberg
Chevrolet says the campaign's first spots, in English and Spanish, will premiere during high-profile network and cable television programming on April 1, then continue … Read the whole story
by Aaron Baar
"What they're doing seems to be very targeted to the audience, which is male and a little younger-skewing demographic," Ted Marzilli, CEO of YouGov … Read the whole story
by Karlene Lukovitz
The global effort is being kicked off with two shareable videos directed by Justin Lin, director of "The Fast & The Furious" franchise, the … Read the whole story
by Wendy Davis
A smartphone user is seeking to revive a claim that the Cartoon Network wrongly disclosed his personal information by allegedly transmitting Android devices' identifiers … Read the whole story
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by Amy Corr
Cox Business launched an amusing TV spot that turns the tables on long waits at the "Doctor's Office." A patient takes advantage of her … Read the whole story
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by Amy Corr
Today is April 1. Today is April 1. Today is April 1. Let's launch?! Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Apple's new stand-alone TV service has lofty ambitions, big revenue projections, and a projected legion of crazily devoted consumers. Is that enough? Apple has … Read the whole story
COMMENTARY
by Andrew Fingerman
Nothing tells or sells the story of the blood, sweat and tears of athletes better than imagery - but the rules regarding displaying, distributing, … Read the whole story
COMMENTARY
by Shawn Kemp, Op-Ed Contributor
Social media is emerging as a key way for politicians and political organizations to engage and activate voters. To better understand how politicians are … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Like a lot of stars on YouTube, the whole world doesn't know who she is. But for those who do--and those number into the … Read the whole story