An air of unbelievability permeates the atmosphere in "Heartbeat," NBC's new drama series about a super-surgeon. Read the whole story
The NCAA Men's College Basketball Tournament has seen softer TV ratings through the initial days of the games, but higher overall national ad revenue. … Read the whole story
A strong majority of TV consumers want to pick the channels for their pay TV packages -- and to pay around $40 per month. … Read the whole story
Days after announcing a big cross-platform audience measurement deal with Viacom, comScore this morning announced an agreement with Adobe to provide "cross-device audience measurement … Read the whole story
In a drive to make the digital video marketplace more transparent, AppNexus on Tuesday announced it is expanding its video-buying product capability and adding … Read the whole story
"Oregon is an inspiring, beautiful and geographically diverse part of the country," said Eric Baldwin, Wieden+Kennedy CD. "Oregonians are humble though, so we thought … Read the whole story
Marketers have long known strongly emotional shows mean good response and recall for their TV ads. Twitter says syncing a Twitter ad with a … Read the whole story
Neuroscientists have shown that memorable television ads are all about storytelling and great music. Cuddly animals, kids and calls to action take a back … Read the whole story