When these press releases arrived, I was shocked that these brands were still considered valuable enough for two TV companies to make investments in them and/or plan projects around them. Read the whole story
NBCUniversal now joins other networks in offering "guarantees" that are not based on traditional Nielsen ratings, calling it a "new currency." NBC says it … Read the whole story
New TV station groups joining up include Raycom Media and E.W. Scripps Co. New advertising demand-side platforms are: TubeMogul, The Trade Desk, VideoAmp, and … Read the whole story
The network says it will premiere new episodes of its core group of original shows every week of the year starting this fall. Bounce … Read the whole story
The E.W. Scripps Company has bought Cracked, a digital humor brand known for satire, which lures millennial audiences to its site, mobile apps, original … Read the whole story
Brands getting it right "have in common an ability to talk to consumers in a genuine honest and meaningful way," Andrew Escott, global corporate … Read the whole story
Make that "Pretty.Sweet," developed by the Blue Sky Agency, with the "Pretty" designed to punctuate the state's "natural beauty," and the "Sweet" aimed at … Read the whole story
Yesterday a most damning, yet in my opinion poorly sourced, story appeared in the Financial Times. The story claimed BuzzFeed had missed its revenue … Read the whole story
The success of political advertising so far this year has turned conventional wisdom on its head, and the advent of digital media has put … Read the whole story
A former Googler has launched a way to search and find content to watch and stream with just a few swipes. The new entertainment … Read the whole story
Quick quiz: What TV company shut down because of "economic challenges in the U.S. media marketplace"? Al Jazeera America. You may think, what challenges? … Read the whole story
Remember that scene in When Harry met Sally when Harry and Sally are watching Casablanca from bed in their respective apartments? They were co-viewing … Read the whole story