NBC plans to celebrate its future by placing its past firmly in the spotlight in a virtual Upfront next month. Read the whole story
Global ad and partnership media deals for NBCU and Sky will be available through NBCU's One Platform. The new Global Advertising & Partnerships Team … Read the whole story
YouTube is experimenting with new ways to make video ads actionable, drive leads to increase performance, and automate content delivery across the platform. Read the whole story
The first quarter saw a 161% increase in CTV fraud vs. Q1 2019, with more than 500 fraudulent apps associated with CTV, according to … Read the whole story
MoffettNathanson expects a 14% decline in 2020 ad revenues (to $18.4 billion) for the three companies, slightly better than the 15% expected decline in … Read the whole story
A suit alleges Carlson's on-air remarks slandered Karen McDougal, one of the women who claim they had affairs with Trump. Fox News asserts the … Read the whole story
Mike Shields, an ad industry consultant who was previously ad editor for Business Insider, argues that brands that have pulled ads from Tucker Carlson's … Read the whole story
Viamedia reports that 40% of local businesses have a marketing budget of $75,000. Read the whole story
NBC calls it a special upfront event. This presentation will run July 16, ad-free on NBC. Read the whole story