As field agents servicing Nielsen's TV panel stopped entering homes, the VAB says this led to sharp "under-counting of overall TV use." Read the whole story

CTV ad demand continues to surge, according to an analysis published today by a leading Wall Street equities firm, based on recent calls with … Read the whole story

Sun's assertions about Nielsen's local panel come as Nielsen is also facing criticism from VAB about its national panel. Nielsen says its methodologies are … Read the whole story

Twitter's platform will now include Nielsen Media Impact and Nielsen Ad Intel, and expanded access to Total Ad Ratings. Read the whole story

The deal is for "pay-one" window rights for new movies, and also includes Netflix licensing an unspecified number of older movies for worldwide use, … Read the whole story

Although programmers' launches of direct-to-consumer streaming services have caused tensions with distributors, this deal appears to represent a win/win. Read the whole story

Media and marketing industry merger and acquisition deals crashed in both deal volume and dollar value during the peak of the COVID-19 pandemic in … Read the whole story