The series is designed to propel you forward into its labyrinthine story, and hopefully, have you streaming subsequent episodes. Read the whole story
TV's strong ad revenue growth looks to be short-lived, according to MoffettNathanson, which estimates a 6% rise for Q3 and an 8% decline in … Read the whole story
A number of TV station groups have formed these ad sales platforms for their owned linear TV stations and websites as well as third-party … Read the whole story
At-home TV/movie viewing hours accounted for 30% of the total time spent on entertainment activities. Read the whole story
YouTube is "slightly larger and growing faster" than Netflix, says YouTube's chief business officer. Read the whole story
LG Ads notes a 12% decline in viewing for award shows on streaming platforms in 2021 versus a year ago. Read the whole story
The campaign demonstrates Shutterstock's move away from its roots as a stock image house, expanding the scope of its offerings and perceptions among individuals, … Read the whole story
We have seen the transformation of Nielsen from the "gold standard" of TV audience measurement to the Theranos of cross-platform media measurement. Read the whole story
Apple TV+ is spending to promote its service, but to stay competitive, it must significantly ramp up the content side of the business. Read the whole story
It's a classic situation of lots of money chasing a relatively small amount of CTV ad inventory. Read the whole story