The creators of some TV shows evidently believe strongly that their own lives, no matter how mundane, make for good TV shows. Read the whole story
The "first-of-its-kind partnership" will "predict engagement performance" for ads across linear TV networks. Read the whole story
Chris Cuomo has been suspended because of his involvement in attempting to help his brother Andrew Cuomo combat alleged sexual misconduct issues. Transcripts from … Read the whole story
Advocado says the deal gives it an integrated ad verification, attribution and campaign coordination platform, for advertisers to efficiently track and measure their ads. Read the whole story
The "staggering" price reflects elevated demand for L.A.-based TV soundstages as entertainment companies push to ramp up content production for streaming services. Read the whole story
TV and movie viewing still command the largest share, and did see growth over the past two years--but gaming and other activities saw significantly … Read the whole story
A PQ Media forecast cautions "variables" like the Omicron variant and global inflation could stifle growth. Read the whole story
MediaPost has inducted nine new industry executives into its annual "All Stars," including: Lexus' Vinay Shahani, JPMorgan Chase's Tracy-Ann Lim, TikTok's Nick Tran, Mediassociates' … Read the whole story
Organizers altered "weighting structure" and instructions to jurors to "make it clear that we are rewarding creative media ideas." Read the whole story
NextGen base revenue is projected to be 22% of all local TV station revenue by 2022. This will boost the relatively stagnant revenue core … Read the whole story
It's not that often that a television ad can grab my attention, but one did this past weekend. Read the whole story