For ordinary people, the only audience measurement they can understand is basically how many people watched the damned thing. Read the whole story
The agency said it plans to utilize "two to three" alternate currencies as part of deals with Paramount, NBCUniversal, Warner Bros. Discovery, AMC Networks … Read the whole story
TV networks have been gradually transitioning many shows to earlier season-enders, which has affected TV show marketing. Also affecting on-air promotion is that more … Read the whole story
The still-young premium streaming video industry continues to count on free months-long promotions as a major piece of its overall subscriber claims. Read the whole story
With the NBA Playoffs underway, the NBA and Google Pixel -- the official fan phone of the NBA -- have launched The NBA and … Read the whole story
The segments, available on Tremor's DSP and SSP, target pot and CBD users who are fans of TV and streaming content genres like food … Read the whole story
In one report, sources said Microsoft doesn't intend to take a cut of ad revenue from the new platform. Responding to that news,U of … Read the whole story
In a first, Netflix is expanding its free member benefits with a mobile game and tied-in TV series from the same franchise. Read the whole story
Three months ago, overall media inflation was projected to lag consumer price inflation. But perhaps not for TV. This year, we know the other … Read the whole story