The NFL Playoffs were down 3% in viewership for the first two weekends vs. a year ago, according to Nielsen data. The NFL pulled … Read the whole story

Analysts believe Netflix competitors will see strong subscriber results in future earnings releases. JP Morgan believes Paramount+ will have record subscriber additions in Q4, … Read the whole story

The revised index is based on an expanded dataset, including more granular digital data from a pool of the 12 largest media-buying agencies comprising … Read the whole story

Users can create combinations with the Oreo Xbox Special Edition cookies, thereby earning prizes on its official site. Read the whole story

Ah, but you're not an exec at Apple TV+, are you? That's who he's waiting for, according to this ad. Read the whole story

With the upfronts in view, Disney hopes to offer targeting capabilities well beyond those of arch-rival Netflix, via its proprietary ad server. Read the whole story

Netflix has big goals for its ad business. Execs believe that in a few years, it will bring in more ad revenue than Hulu … Read the whole story