TVBlog
by Adam Buckman, Featured Columnist
Connoisseurs of "My 600-lb Life" on TLC will likely notice a significant difference between that show and the new obesity docuseries Lifetime introduced this week. Read the whole story
by Wayne Friedman
YouTube (including YouTube TV) had 340 billion streaming minutes in April and YouTube (without YouTube TV) had 288 billion - vs. Netflix at 177 … Read the whole story
by Fern Siegel
The Toaster spot explains the new look and build, updated AI and structure. Read the whole story
by Robert Williams
Just 41% of programmatic ad spending went toward impressions that met quality standards in the first quarter. Read the whole story
by Steve McClellan
Vistar says it has seen a significant increase in cross-border campaign planning and that the Spotzi partnership will enable buyers to plan and target … Read the whole story
by Laurie Sullivan
Smartly recently integrated Reddit into its network and is working to advance conversational commerce by enabling AI agents to support processes in real-time based … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Under financial stress, legacy TV-network focused media companies could see consolidation that will result in fewer players bidding on sports deals of all types. Read the whole story
COMMENTARY
by James Siciliano, Op-Ed Contributor
From climate change and economic instability to digital overload and rising distrust in institutions, today's audiences aren't just distracted-they're emotionally saturated. Yet many marketers … Read the whole story