What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here.
Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.
What's more, the data helped predict where the highest demand would be so it could give the first taste of Asteroids to its biggest fans.
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AT&T Improves Post-Hurricane Sentiment On Puerto Rico
The communication strategy included TV spots, live integrations, print, digital advertising, social media, radio and, even, an interactive website.
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Punching Above Your Weight: Popchips' Contender Story
Banking on emotion, the brand launched a new product, Nutters, a peanut butter-covered puff and is testing it in the Denver market with samples, activations, outdoor, and in-store.
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How Authenticity And Wit Hit A Nerve, Solved A Crisis For Highmark Health
"It wasn't just 30 TV commercials, it was also on the news ticker on the morning news, on radio, a ton of digital - every aspect we could do," says Cindy Donohoe.
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