MediaPost Publications - The MediaPost Cases

CENTER FOR MARKETING AND MEDIA RESEARCH

What worked? How did it work? What did we learn?

The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.

Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.

You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.

19 Case(s) matching "geotargeting" (Show Featured Cases)

Huge Profit Expanding Beyond the Majority

In the world of politics where profit doesn't come from financial gain, going beyond the plurality is the only way to ensure success. Edith Jorge-Tunon from the Republican State Leadership Committee helps analyze why reaching a plurality in corporate America can be considered profitable, but doesn't quite cut it in most political systems today.
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Tags: ad targeting, advanced tv, analytics, audience targeting, behavioral targeting, cable tv, connected tv, cross-device targeting, ctv, data management, data-targeting, demographics, geotargeting, mptvis, mptvvis, politics, retargeting, television & video, video
Travel Site Leverages Data & Analytics in OOH Brand Campaign How do you grow your brand in an extremely fragmented market? For GetYourGuide [GYG], it took consumer data, timing and making a spectacular splash. Already a market leader in Europe, the travel booking site wanted to boost their brand awareness in the United States, so they turned to out-of-home media to help. In early 2021, with news that domestic travel in the U.S. was expected to open before Europe and the U.K., they knew it was the optimal time to strike. After collecting data on American's newly acquired habits during lock down, GYG created specific messaging on how consumers could …
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Tags: ad campaign, ad platform, ad technology, adtech ny, analytics, behavioral targeting, brand marketing, branded content, branding, consumer, consumer experience, covid-19, creative, data, data-targeting, digital, digital content, digital marketing, digital-out-of-home, geotargeting, marketing/branding/advertising, online, out-of-home, outdoor, social media, technology, travel
Going Geo: Precision Targeting The Video Story Reaching the right audiences, in the right places, at the right time, during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) reached prospective patients through a targeted OTT/CTV campaign that informed patients of nearby facilities available for treatment, resulting in a CPC of 60% lower than the cross-channel average.
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Tags: ad targeting, audience targeting, behavioral targeting, connected tv, cpc, cross-channel, cross-device targeting, ctv, geotargeting, health, health care, ott
PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due to prior financial commitments, and that's what PUMA faced when opening its flagship store on Manhattan's bustling Fifth Avenue. The German sportswear company knew they needed to be strategic with how and who they reached in order to get the most from their investment. For that they executed a digital-out-of-home (DOOH) advertising campaign with geo-targeting technology. By programmatically serving ads in motion fixed on top of taxis and rideshare vehicles, the …
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Tags: ad campaign, ad targeting, awards, campaigns, data, data management, digital-out-of-home, display, dynamic, geotargeting, messaging, mobile, programmatic, programmatic video, retail, video
Cheetos Leverages Social Data To Reward Asteroids Fans What's more, the data helped predict where the highest demand would be so it could give the first taste of Asteroids to its biggest fans.
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Tags: data, data-targeting, food, geotargeting, out-of-home, outdoor, personalization, radio, sales, social media, user-generated, user-generated content
Mall Of America Doubles Visit Rate Percentage Benchmark "What I love about this is we can now give attribution toward more of these awareness channels and actually prove the return on ad spend."
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Tags: awareness, connected tv, data, digital, engagement, geotargeting, location-based, media, mobile, mpprogrammatic, programmatic, retail, social media, technology, tourism, women
Jack Link's Beefs Up Media Buys; Awareness Jumps CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect."
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Tags: awareness, conversion cycle, cpg, digital, digital-out-of-home, food, geotargeting, health, media buying, mobile, mobile programmatic, mpbiscpg, out-of-home, sales, social media, video, web sites
Organic Valley Puts Fitbits On Cows Organic Valley was finally hitting a point of breakthrough in awareness. It was time to "get the brand out there, to establish the brand."
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Tags: ad optimization, ad targeting, audience targeting, awareness, behavioral targeting, broadcast networks, broadcasting, cable, cable tv, digital, digital marketing, geotargeting, retargeting, social media, social networking, social networks, targeting
GasBuddy Finds Personalization Puts Gears In Drive GasBuddy's Car Profile feature allows for the inference of tank size and segmentation of offers through personalization. Emails to customers show how much they could save in a year.
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Tags: applications, apps, automotive, data, email, energy, engagement, geotargeting, location-based, mobile, partnership, personalization
Boston Transit Co. Gets Third-shift Workers Home The campaign drove awareness with late-night workers in real-time via a geofence around each extended bus route and allowed late-night workers to plan their trip home.
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Tags: apps, awards, awareness, boston, geotargeting, rich media advertising, transportation
In-app Campaign Gives Crown Lift Trucks A Lift Berry Network implemented a B2B dynamic mobile display advertising program that was delivered in-app through banners and full-screen ads across a network of leading apps.
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Tags: apps, awareness, b2b, banners, call to action, campaigns, display, geotargeting, mobile, personalization
Dos Equis Adds More Equis To One-Up Millennial Males The releases ramped up ahead of the holiday, supported by both "Funny or Die"'s digital and social footprint and the brand's own. It released real Cinco Equis cans at locations in New York City and Texas, supported by geo-targeted Snap filters.
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Tags: awareness, beer, beverages, digital, digital marketing, geotargeting, holiday, men, millennials, partnership, sales, social media, social vibe, video
O'Keeffe's Creates Weather-triggered Media Plan With a slashed media budget for the key season - 22% smaller than the previous year - every dollar needed to work harder and smarter. But first, the brand needed to define "cold."
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Tags: broadcasting, cable tv, cpg, data, data-targeting, digital-out-of-home, geotargeting, health, media planning, out-of-home, partnership, real-time, technology
Sony Brings Hyper-personalization To Movie Launch The user experience opened with the movie trailer, followed by the address of the nearest theater and the timing of the next show, based on real-time location.
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Tags: ad campaign, api-driven, asia, awards, awareness, call to action, campaigns, customer experience, ecommerce, engagement, entertainment, geotargeting, interactive, media, mobile, movies, partnership, personalization, real-time
Chick-fil-A: Caring For Customers Personally Through Email Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied around this: When you know someone's story, you can care for them personally.
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Tags: applications, database marketing, design, digital, email, engagement, geotargeting, hyper local, loyalty, mobile, personalization, qsr
7-Eleven: Evolutions In Convenience The focus is predominantly on personalization by incorporating things that are local and personalized to an individual's pace and environment.
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Tags: acquisition, apps, crm, digital, facebook, facial recognition, geotargeting, loyalty, machine learning, marketing/branding/advertising, mobile, personalization, retail, social media, social networking, social networks, sweepstakes
Best Buy's Customer Experience And The Art & Science Equation In real time, still so much of what the company can do is trigger based and often creates an opportunity but then the actual message is highly personalized based on that audience.
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Tags: behavioral targeting, content, content creators, creative, customer experience, customer service, data, digital content, email, geotargeting, influencer marketing, loyalty, media buying, millennials, personalization, real-time, retail, social media, social networks
A&W Tracks Cost Per Visit With Mobile Targeting "Once you've gone from thinking brand awareness is enough to really measuring foot traffic, you can't go back the other way," says Elizabeth Bazner.
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Tags: ad campaign, awareness, behavioral targeting, brand image, display, email, engagement, geotargeting, mobile, restaurants, retargeting, sales, social media, social networks, targeting
Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You The new product combined an array of sophisticated technologies, including: TV ad interactivity, dynamic API-driven creative, addressable ad messaging, e-commerce integration, and place-shifting.
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Tags: addressable tv, api-driven, awards, cinema, creative, ecommerce, email, entertainment, film, geotargeting, innovation, interactive, interface design, mobile, movies, omma, place-shifting, technology, television

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