MediaPost Publications - The MediaPost Cases

What worked? How did it work? What did we learn?

The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.

Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.

You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.

16 Case(s) matching "women" (Show Featured Cases)

Multicultural Representation In Automotive Advertising

To ensure accurate portrayals of women and girls, the Ford Motor Company team followed insights provided by the ANA's #SeeHer movement. The result was a campaign created by and for Black women, affirming the automotive brand's commitment to supporting the advancement of positive representations of them in media and advertising, both in front of and behind the cameras.
FREE FOR CMMR MEMBERS
Tags: automotive, cable tv, cars, connected tv, content marketing, ctv, data, digital marketing, influencer marketing, marketing, multicultural, research, social media, television & video, tv, women
Hakuna Brand's Unorthodox Entry into Frozen Deserts At least 80% of new CPG product launches fail each year, so why even bother trying? Hannah Hong and Mollie Cha bothered because they believed they were filling an unmet consumer need; a healthier, dairy-free alternative to ice cream. Both lactose intolerant, the two discovered banana "n-ice cream"- frozen banana chunks blended with a little almond milk. "Like lightning striking," Hakuna Brands was born.
FREE FOR CMMR MEMBERS
Tags: brand marketing, case study, cpg, facebook, food, instagram, launch, social media, start-ups, women
P&G's Secret Backs 'Play For Equal Pay' For Women Within the film, they asked USWNT stars of past and present about the ongoing challenges facing female athletes, and the sacrifices they've made to create opportunities for future generations.
FREE FOR CMMR MEMBERS
Tags: awareness, sports, women
Dove Stays True to Brand with Photo Library Created By Women Having a quality product isn't always enough. Today's consumers are holding brands to a higher standard, and it's not enough to support a cause and then be done. Consumers are looking for consistency from their brands. Dove's #ShowUS campaign reflects that.
FREE FOR CMMR MEMBERS
Tags: awards, brand image, brand marketing, branded content, creative, health and beauty aids, magazines, media, native advertising, photography, print, social media, women
Herstory App Shines Light On Female Accomplishments Using augmented reality (AR), GS&P was able to rewrite one of the most popular U.S. history textbooks without changing it physically.
FREE FOR CMMR MEMBERS
Tags: apps, augmented reality, awards, creative, education, media, women
Hulu Experiential Campaign Creates Buzz for 'Handmaid's Tale' How do you generate hype around something that's no longer new? Hulu's series, "The Handmaid's Tale", was heading into it's third season, and the streaming platform needed to come up with a buzz-worthy campaign to help increase viewership and subscriptions. So Hulu partnered with CNN's content studio to create a one-day branded art activation called, "The Shape of History."
FREE FOR CMMR MEMBERS
Tags: art, buzz, cable tv, campaigns, connected tv, creative, ctv, events, new york, politics, promotion, san francisco, social media, trends, tv, women
Shapermint's Balancing Act Between Brand & Performance After its meteoric growth since Shapermint first launched in 2018, the shape wear company needed to better connect with its customers. To stir things up the brand incited a public debate about shapewear and put its customers' feedback at the heart of its new body-positive campaign, "Feel Like the Masterpiece You Are".
FREE FOR CMMR MEMBERS
Tags: acquisition, branded content, engagement, influencer marketing, retail, video, women
Land O'Lakes Raises Brand Perception By Telling Its Story Perception after media coverage of its SXSW event went from 40% to 90%, with both "forward-thinking" and "thought leadership" in food production as attributes that popped.
FREE FOR CMMR MEMBERS
Tags: awareness, beverages, events, food, social media, video, women
Pilgrim's Just Bare Chicken Reaches Customers Where They Are To reach the younger crowd, Pilgrim has developed an augmented reality lesson plan that teaches them how to use the entire bird. It has four chapters in 3D, the same feeling as Pokemon Go.
FREE FOR CMMR MEMBERS
Tags: amazon, augmented reality, food, gen z, millennials, women
Mall Of America Doubles Visit Rate Percentage Benchmark "What I love about this is we can now give attribution toward more of these awareness channels and actually prove the return on ad spend."
FREE FOR CMMR MEMBERS
Tags: awareness, connected tv, data, digital, engagement, geotargeting, location-based, media, mobile, mpprogrammatic, programmatic, retail, social media, technology, tourism, women
Digital Innovation Puts Wind Beneath The Wing The digital experience encourages members to maximize the full value of the network while improving the conversion rates of people on-boarding, interacting, and attending events.
FREE FOR CMMR MEMBERS
Tags: apps, awards, branded content, digital, events, mobile, women
Netflix's Undead Lifestyle Puts Life Into Season Two It abandoned conventional tactics and created the next trend its ladies would covet, the "Santa Clarita Diet"-a new lifestyle that addressed their biggest passions: professional success, health, and beauty.
FREE FOR CMMR MEMBERS
Tags: awards, earned media, engagement, influencer marketing, media planning, millennials, native advertising, paid media, partnership, search, social media, streaming, women
Repositioning Opened Rimmel's Eyes To 'Street Beauty' Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasian or blonde, but Hispanic or African American,
FREE FOR CMMR MEMBERS
Tags: african american, brand image, cpg, experiential marketing, health and beauty aids, hispanics, influencer marketing, loyalty, multicultural, retail, sampling, social media, strategy, women
Tresemme's Subway Ad Blows Away Competition Aiming to change the perception of hairspray, Tresemme needed to show how a woman's hair can still move after using the product.
FREE FOR CMMR MEMBERS
Tags: awareness, canada, cpg, digital, millennials, out-of-home, outdoor, real-time, technology, women
Ulta Beauty, NBCUniversal In Multicultural Campaign To bring the survey to life, the TODAY Brand Studio filmed a series of poignant interviews where women discussed what beauty means to them.
FREE FOR CMMR MEMBERS
Tags: branded content, content, health and beauty aids, media, multicultural, online, partnership, social media, video, web sites, women
JustFab: The Marketer's Crawl, Wall, Run Journey To Personalization Visitors provide name, shoe size, style preferences. So the brand has really rich data. It captures what a customer's browsing, and adding to her wish list.
FREE FOR CMMR MEMBERS
Tags: customer experience, email, personalization, women

NARROW YOUR SEARCH

Industry Segment

Marketing Channel