Mobile technology has now become woven into the travel experience, helping to ease traditional choke points.
Employees inside companies are migrating to use the same mobile technologies their customers already are using, with huge implications at retail.
Targeting has been the unkept promise of mobile marketing. But we are starting to see improved sophistication in real-time bidding, app marketing and location-triggered offers.
Mondelez is hoping to jump start innovative mobile models by working with nine mobile-focused startups that test new modes of use with familiar and old brands like Oreo, Trident and Halls.
A new year provides an opportunity to take a snapshot look at mobile -- current and future. A wide range of recent research provides some insight into the mobile landscape, from recent holiday shopping results to forward projections.
After struggling to find a business model as a general search overlay, some AR companies are turning their sights on the media industry in order to activate print.
When NFC technology becomes totally invisible and payments become extremely frictionless, mobile payments will have truly arrived.
After a decade of uneven progress across worldwide markets, smartphone penetration and always-on connectivity are are evening out, providing marketers with a more uniform and truly global reach.
Just as smartphones are totally empowering consumers, some companies see that mobile technology in the hands of their workforce can help them better interact with their customers.
Consumers armed with smartphones and savvy last weekend likely landed bargains that non-mobile users missed. Retailers now are serving two distinct in-store constituencies.