• Subsidized By The Non-Mobile Shopper
    Consumers armed with smartphones and savvy last weekend likely landed bargains that non-mobile users missed. Retailers now are serving two distinct in-store constituencies.
  • Apps For The Moment
    Increasingly we have access to apps that address the very precise needs of a given moment. The question is whether a person would use an app to find out something, or would they have to know what they wanted to find first?
  • Targeting Customers To Influence Intent
    Serving the right message at the right time and place is a nice mantra, but very few marketers really leverage the precision now possible to do precisely that.
  • Apartment Renting With Apps - And A Little Luck
    Mobile tools have turned apartment hunting into a real-time, proximity-based sport that favors the well-equipped hunter. But luck still plays a role.