With so many emails being read first on mobile devices, what can we do to manage the multi-screen messaging madness? Keep it short, keep it focused, and learn how to synchronize with your own computer.

Organizing around the customer is the great opportunity in mobile marketing, but it has to contend with legacy organizational infrastructures that get in the way.

When people buy a new TV, they typically are replacing one they have had for some time -- in many cases a very long time. They likely buy a high-definition set, can't wait to get it out of the box, turn it on and instantly receive a dramatically improved television-viewing experience.

A mid-year spot check on the state of mobile marketing spend shows that investment is now being measured in billions not millions of dollars. Some sectors such as mobile payments are accelerating at a double and triple digit pace.

Text messaging, and, surprisingly, 2D barcodes are the leading forms of mobile marketing among small- to medium-sized businesses. On the local level, SMBs are beginning to assign a branding function to social and a direct sales goal to mobile.

As desktop Web habits migrate to the smartphone, search has become a focus for marketers. New research from Chitika Insights demonstrates the power of location in the new habits of mobile search.

Deciding which screen to target when and where and for whom will be a daunting challenge for marketers. The variables when it comes to mobile demographics, devices and situations are mounting.

With so many areas of rapid growth in mobile technology penetration, the next stage of mobile will not revolve around any one thing. It will be about how technology, new capabilities, penetration rates and savvier users combine in new ways.

The obsession with all things Apple holds true in China, where marketers and media target the affluent segments that can afford the costlier iPhones and iPads.

So will being able to do everything faster on mobile let us get back to other things -- or will it just allow everyone to do more, continuously?